Tuscon’s team will become a franchise known as RE/MAX Horizon, and Indiana’s ERA franchise will be rebranded as RE/MAX First Integrity.
Whether you’re refining your business model, mastering new technology, or finding a strategy to take advantage of the next market boom, Inman Connect New York prepares you to take a bold step. The next chapter is about to begin. Please join us. Join us and thousands of other real estate leaders from January 22-24, 2025.
RE/MAX is heading into November thanks to two recruiting wins in Arizona and Indiana.
The first of those wins took place in New Castle, Indiana, where franchise ERA Integrity Real Estate joined the RE/MAX network. The company, which has two locations and 19 distributors, is undergoing a rebrand as part of the move and will now be called RE/MAX First Integrity.
Susan Falk Neal
“We believe that by joining RE/MAX, we are well-positioned to expand our production, leverage our world-class network, and enhance our service offerings,” broker owner Susan Falkenir said in a statement. said.
“Joining RE/MAX is more than just a rebrand, it is a step toward long-term growth and sustainability in providing superior real estate services to our community,” she added. The statement said Faruk Neel has worked in the real estate industry for 30 years and that the company, now known as RE/MAX First Integrity, was first founded in 1986.
But Farqunir isn’t the only leader recently drawn to the RE/MAX brand.
Join the November INMAN Intel Index Survey
In a separate statement, the franchisor also revealed that Arizona-based Becky Dwyriebe and Melody Contreras will join RE/MAX to operate a franchise called RE/MAX Horizon. The two previously led a team at Realty Executives known as Eclipse Real Estate Group.
The statement said the team “consistently ranks in the top 1 percent for real estate sales in Tucson,” adding that it includes 20 agents. Mr. Dwyriebe and Mr. Contreras were drawn to the brand because they “wanted more independence as a next step,” the statement said.
Melody Contreras (left) and Becky Dwiribe
“We wanted something different and RE/MAX checked all the boxes,” Dwiribe said in a statement.
Contreras added that the move “gives us the freedom to do things our way while benefiting from a strong brand presence.”
The move comes as major real estate companies are increasingly competing for talent. This competition has long been a feature of the real estate industry, but it has reached new heights in recent years as rising mortgage rates have slowed home sales. This event has led major companies to focus more on proven recruitment agencies and teams, with metrics such as raw headcount becoming somewhat less of a priority.
As a result, Mr. Inman typically receives several announcements a week, often several a day, touting hugely successful hires at big brands. Recent examples include major acquisitions at The Agency, eXp Realty, Windermere, and Keller Williams.
In RE/MAX’s case, Eric Carlson, CEO of parent company RE/MAX Holdings, recently mentioned growth during the company’s latest earnings call in October. At the time, Carlson cited “the future trajectory of interest rates” and “our bold new initiatives” as evidence the franchisor is “well-positioned to end this year with positive momentum.”
Email Jim Dalrymple II
