What happens when two founders challenge the entire brokerage model? In this episode of Real Estate Insiders Unfiltered, Guy Gal, co-founder and CEO of Side, and Hilary Saunders, co-founder and chief brokerage officer of Side, have a candid conversation about community, consolidation, private listings, and what it really takes to scale a real estate business in today’s market.
Sanders offers one of the most direct pieces of advice ever given on this show. Gal explains why the most enduring structure in business is not the corporation. It’s a community.
If you’re curious about where brokerage firms are headed, this episode is a must-read.
highlights
Private properties are at the center of some of the biggest debates in the real estate world, and Side’s founders aren’t holding back.
They unpack:
Why Private Listings Don’t Profit 98% of Sellers The historical consolidation cycle that repeats itself in the securities industry How the Internet has shifted power from brokerage brands to individual agents Why the part-time agent model still dominates the securities economy How top teams are scaling by “getting out of their own way”
Gal explains why community trumps corporate consolidation in the long run. Mr. Saunders discusses why a private listing may raise legal and fiduciary red flags. Taken together, it becomes clear how successful agents are in building actual business, not just membership.
If you’re trying to understand private listings, brokerage consolidation, and how to future-proof your real estate business, this conversation will clarify.
Connect with Guy Gal on Instagram, Facebook, and LinkedIn.
Connect with Hillary Sanders on Instagram, Facebook, and LinkedIn.
To learn more about Side, visit us on Instagram, Facebook, LinkedIn, the Side website, and the Side x Side website.
Real Estate Insiders Unfiltered is currently available exclusively on Inman. Enjoy agent and team-focused content every Monday and leadership interviews every Wednesday. Listen on Apple or Spotify.
James Dwiggins is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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