Homeowners have long been hesitant to list their homes at the end of the year, believing it to be an inconvenient time. “Confessions” is intended to reassure sellers that Opendoor’s platform provides a reliable solution year-round, ensuring sellers can operate on a schedule that works best for their company.
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Opendoor has launched its latest marketing campaign, “Confessions,” as part of its ongoing mission to redefine how homeowners perceive off-season sales, the company told Inman.
The ‘Confessions’ campaign, which was officially launched on Monday, features property confessions from estate agent Debbie and property executive Darren. Each spot uses a true-crime documentary style that delivers humor while debunking the myth that selling a home in the winter is a bad idea.
“Our latest campaign challenges the long-held belief that selling a home during the winter months should be difficult,” an Open Door spokesperson told Inman in a statement. This ad highlights how easy it is for homeowners and real professionals to sell open door during the winter. The “traditional real estate off-season” provides more choice and control for everyone. ”
While homeowners have traditionally been hesitant to list their homes during the fall and winter months, Confessions is confident that Opendoor’s platform offers a reliable solution year-round, on a timeline that works best for them. Reassure the seller that you will.
The “Confessions” campaign is a partnership between Opendoor and award-winning New York-based independent agency L&C. Confessions will be expanded through paid media to include major national and local news outlets that feature true crime programming.
“We are grateful to our creative partners at L&C for taking a playful and unique approach to a true crime documentary,” David Cornes, chief marketing officer at Opendoor, told Little Black Book.
Gian Carlo Lanfranco, Founder and CCO of L&C, said: What makes this idea so insightful and powerful is that it demystifies this common real estate industry consideration in a creative way. ”
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