Planitar’s new iGUIDE site plan extends virtual listings beyond the interior, giving buyers a complete exterior view of a property.
Virtual tours and floor plans have become an important part of many real estate markets. But as buyer expectations evolve, Planitar, the company that developed the iGUIDE camera and real estate visualization platform, believes that an inside-only view no longer tells the whole story.
This week, the Ontario-based proptech company announced the launch of iGUIDE Site Plans, a new feature designed to extend the presentation of digital assets beyond the walls of your home. The tool adds a high-level exterior visualization that shows how buildings, land features, and outdoor living spaces are connected, giving buyers a more complete understanding of a property before they step inside.
“Virtual tours and floor plans have become an important part of how buyers explore homes, but they don’t always provide the complete picture,” said Skylar Lawrence Rubel, vice president of growth at Planitor. “Buyers want to understand not only how the home and interior fit and flow, but also how the entire property is put together. With iGUIDE Site Plans, we are helping agents provide a complete perspective of the property.”
Bridging the gap between internal and external
Traditional listing media often focuses on interior layout and visual appeal, leaving it up to buyers to figure out how outdoor spaces like patios, accessory structures, driveways, and landscaping fit into the larger lot area.
iGUIDE site plans are designed to fill that gap. A high-level overview allows buyers to assess how internal living areas are connected to external features, how the land is used, and whether the property suits their needs, potentially reducing uncertainty and repeated follow-up questions prior to viewings.
To the agent, this addition represents another list asset generated from a single capture workflow. iGUIDE users can now create immersive walkthroughs, internal floor plans, and external site plans from a single dataset. According to Planitar, this is an integration that helps maintain consistency and accuracy across your marketing materials.
The company is positioning the move as part of a broader shift to more comprehensive digital real estate presentations, especially in competitive markets where listing media can impact early buyer engagement.
New opportunities for media partners
This release may also be attractive to photographers and marketing vendors who rely on iGUIDE to capture listings. By adding site plans to their services, creators can position themselves as a provider of visualization of the entire property, rather than a vendor specializing in interiors.
Reid Fish, executive creative director at Southern California-based Upmarket Media, said the new features are already expanding the company’s value proposition.
“iGUIDE’s Site Plan add-on has improved our service to our clients and ultimately made us a true one-stop shop for real estate marketing,” said Fish. “The finished product has been well-received by both agents and buyers, as the full range of properties can be easily explored online.”
Alongside Site Plans, Planitar has introduced Branded Property Overviews, customizable internal floor plans that allow agents and brokers to embed their branding directly into listing materials.
Lawrence-LeBel described this feature as a way to turn the floorplan into a consistent touchpoint for the brand, reinforcing the professionalism and quality of presentation across the team.
“A single capture provides a complete agent-branded property presentation, reinforcing agent credibility and buyer confidence,” he said.
The push towards more complete digital listings
This expansion reflects a broader industry trend toward richer digital real estate experiences – tools that help buyers assess suitability, layout and lifestyle suitability early in the process.
iGUIDE emphasizes that site planning is a schematic visualization rather than a legal survey or certified measurement, so the company positions this feature as a practical decision-making aid rather than a technical boundary document.
Founded in 2013, Planitar built iGUIDE as an integrated hardware and software platform for capturing virtual tours, measurements, and floor plans. The addition of external site visualizations signals a move toward more holistic real estate representations that reflect the way buyers increasingly shop: first digitally, then physically.
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