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Real estate software company Luxury Presence is poised no matter how the controversial Clear Coop debate plays out.
The Los Angeles-based company, which started as a website development company for luxury brands and has since evolved into a wide-ranging software provider, has created an internal listing network (sometimes referred to as “”) by intermediaries. We have released a new product that allows you to: Brokerage Listing Networks. -Residential listings.
The company exclusively shared the product announcement with Inman ahead of its official release at Inman Connect New York on January 21st.
Luxury Presence CEO Malte Kramer said the rollout will enable agents to promote, share and serve home sellers and buyers within a single, integrated marketing ecosystem.
“This is about solving a problem that most brokerages face today,” Kramer said in a statement. “We are not for or against CCP, but we want to make sure our customers have the technology to succeed in any scenario.”
The network aggregates in-market and out-of-market assets into a user experience that allows users to access valuable listings in the market with a single sign-on interface. Sharing corporate properties has long been the realm of email chains and clumsy internal announcements with few standards for presentation or content.
Luxury Presence’s Brokered Listing Network applies control and best practices to how luxury homes are sold to in-house agents across our offices, ensuring owner privacy and ensuring that agents viewing homes are well-trained. It gives you the confidence that you have a customer that you can work with and can do business with.
Current Luxury Presence clients can also access the network through existing accounts, speeding onboarding and minimizing training. Home can also be shared with consumers via a password-protected URL on both desktop browsers and mobile applications.
“The debate around clear cooperation policies has created strong demand for tools that allow brokerages to more effectively handle private listings,” Cramer said. “Our solution is fully compliant with current CCP guidelines as it focuses on sharing private listings within brokerages.”
According to the release, brokerages will be able to integrate listing feeds across a wide range of multiple listing feeds that are already connected.
A clear cooperation policy adopted industry-wide in 2019 states that brokers must publicly list properties for sale on the MLS within 24 hours of a signed listing. Debate over its status has erupted over the past 12 months, and Luxury Presence is likely to be a frequent topic of conversation at Inman Connect New York when it unveils its latest products.
Several industry leaders, including Compass CEO Robert Refkin, have voiced their support for and against the policy. “We recognize that we are forcing companies to work with companies that have no customers or clients).” This is not the founding intention behind MLS cooperation. ”
Compass has its own internal listing network, Compass Private Exclusive.
Redfin CEO Glenn Kelman said in an op-ed published on Inman.com that the policy change would create a monopoly by the industry’s biggest players.
“Imagining that brokers want to manage their inventory to create a competitive advantage is not a far-fetched theory or even the imposition of some dastardly agenda. It is a strategy as old as business itself. Ticketmaster “This explains why Uber can collect so much money per concert, Uber per ride, and Spotify per song,” Kelman said.
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