With this acquisition, all companies will remain operationally independent and maintain their current leadership. Humaniz and Reside remain available to any brokerage in the industry.
In the latest M&A deal in a rapidly consolidating industry, LPT Aperture Holdings, the parent company of Robert Palmer-founded company LPT Realty, has acquired AI software platform Humanize and team and brokerage support platform Reside.
Terms of the deal were not disclosed.
Robert Palmer LPT Aperture Holdings
“I’m confident that baseball teams will replace real estate franchises over the next 10 years,” Palmer told Housing Wire, which first reported the news. “This belief drives many of the actions at our core companies. It’s a big part of why LPT Realty hires teams and why we’re building relationships with Humaniz and Reside. I view both companies as two of the best-in-class team service platforms in the industry, so we’ll be able to help them grow and scale through them as we continue to support that momentum and transition to all brokerages.”
Humaniz powers teams with AI software for recruiting and management, and Reside features coaching, training, and community support for team and brokerage leaders.
Suneet Agarwal
With this acquisition, all companies will remain operationally independent and maintain their current leadership. Humaniz and Reside remain available to any brokerage in the industry.
“We are not in the business of forcing agents to move to LPT. We want to accommodate their choices,” Palmer told HW. “We think these two platforms are great platforms and we want to help them grow. In the past, we’ve seen brokerage firms buy technology and turn it into walled gardens, and that’s the exact opposite of what we want to do. We want to prove to the industry that we can be good stewards of technology and these types of companies and continue to serve all brokerage teams at the highest level. It’s a commitment that I don’t think any CEO would ever make, and one that we take very seriously.”
John Cheprak
LPT will also provide capital to Humaniz and Reside to accelerate growth across the U.S. and Canada.
“This acquisition is [LPT Aperture Holdings] “Their resources, technology and reach allow us to work even deeper for the teams and brokerages we serve across North America,” Residential’s Suneet Agarwal told HW.
Reside co-founder and principal Jon Cheplak added in an email to HW, “Robert and LPT were a natural fit when considering the best interests of our members and our vision for growth. Robert is one of the best marketers, business operators and growth strategists in the real estate industry who supports the growth vision of our team leaders.”
Chris Janos
Chris Giannos, CEO and founder of Humaniz, called Palmer an “amazing entrepreneur.”
“We believe that by partnering with LPT, we can better serve the industry regardless of which brokerage firm we partner with,” the CEO told HW. “[It] They will provide us with the resources and guidance we need to take our platform to the next level. ”
LPT Aperture Holdings is the parent company of LPT Realty and its luxury division Aperture Global Real Estate. The company is actively pursuing an IPO and reserved the #LPTA ticker symbol on the Nasdaq last August.
Email Lillian Dickerson
