Important takeouts:
A letter to a home seller can help your offer stand out in a competitive market. We will focus on authentic connections and financial preparation, but avoid personal details that raise fair housing concerns. Use clear and professional language, shorten your letters and concentrate.
Even if you’re not as frenzy as during the peak of the pandemic, buying a home is still competitive. A common misconception is that 26% of buyers face a bid war, but according to the National Association of Realtors, that figure actually represents the percentage of buyers who paid all their cash between the second half of 2023 and early 2024. One way to stand out in today’s market is to write a “buyer’s love letter.” This is a short note to the seller explaining who you are, why you love the home and why you can feel confident in choosing you. This Redfin Real Estate Guide explains how to write the perfect notes to sellers, even if they don’t get too overkill.
Why is it important to write to a home seller?
Even in today’s cool markets, competition is still realistic. Writing personal letters to sellers can give you an edge in your offer by creating connections, showing integrity and increasing the seller’s confidence.
Connection: Sellers often want to know that their home is highly valued. Differentiation: In multiple situations, letters can humanize your offer. Confidence: Expressing financial preparation can reassure the seller.
What should you include in your letter to a home seller?
When writing a buyer’s letter, please focus on it personally. Including the right details will help sellers connect with you while also indicating that you are a serious and prepared buyer. Here’s what your letter should include to achieve that:
A warm introduction and brief information about who you are. Specific details about what you like about the home. What do you think you live there? A short note about your financial preparation. Kindly thank you.
Things not to include in letters to home sellers
Real estate agents may warn personal letters due to concerns about fair housing laws. Sharing too much personal information such as family status and religion can create bias and potential liability. To stay safe:
Do not mention protected traits (racial, religion, marriage status, etc.). Keep your letter focused on your home and purchasing ability. Don’t compare your offer to others or put pressure on the seller.
Step-by-Step Guide: How to Write a Letter to a Home Seller
Start with a greeting (e.g., “Dear [Seller’s Last Name] family”). Here’s a quick introduction without including personal details that will increase fair housing risk. Please mention certain features that you admire about the home. Express your way of imagining living there. It highlights your seriousness and financial preparedness. It ends with appreciation and a polite deadline.
Sample letters for home sellers
Official options:
Dear [Seller’s Last Name] family,
Thank you for taking the time to consider my offer at your home. From the moment I visited, I was impressed by the abundant natural light in the living room and the warmth of the backyard. It’s easy to imagine creating a permanent home here and I’m really grateful for the care you put into maintaining it.
I guarantee I am financially ready and ready to move forward without delay. I have already secured pre-approval from my lender. This means you can move quickly and confidently through the closure process. My goal is to make this transition as smooth as possible.
I am grateful for your consideration and the opportunity to present my offer.
From the heart,
[Your Name]
Friendly options:
Dear [Seller’s Last Name] family,
I really enjoyed walking around your house. They were immediately welcoming. The open kitchen and cozy fireplace stood out to me. I can imagine already hosting friends and sharing special moments there. I love the idea of creating a home full of warmth, laughter and enduring memories.
I also want you to know that I am ready to move forward financially. We have secured pre-approval for our mortgage and are ready to take the next step quickly, making the process as smooth and stress-free as possible.
Thank you for considering my offer.
The best,
[Your Name]
Do you appreciate the house seller?
Be simple and professional. Short lines such as “Thank you for your time and for your consideration of my offer” are polite and effective.
FAQ
What is your love letter to the house seller?
A love letter to a home seller is a personal note from a buyer to a seller, explaining why the buyer loves the property and wants to buy it.
Do seller letters actually work?
Yes, they can. Letters do not replace strong financial offers, but can be more memorable in competitive markets.
Why do real estate agents warn home sellers about writing personal letters?
This is because sharing personal information can put you at risk for a fair Housing Act violation. It is best to focus your letter on your home and on your financial preparation.
How do you write to a home seller?
Be short, professional and focus on your home. Please mention what you like about the property, express your preparation and thank the seller.
Should I send a letter with every offer?
Not always. Some sellers prefer not to receive letters, and some agents dissuade them. Ask your real estate agent what’s best for your situation.
Summary: Write a functioning letter
A letter to a home seller can give your offer a human touch, but it should always be professional, concise and focused on property. By balancing the right way, it stands out in a competitive market without creating any risk.
