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Many real estate agents promote a relationship-building approach to business, but for Juan Carlos Torbon, a new development sales specialist in South Florida, these relationships are the key to creating meaning in the everyday. says.
“I believe that buying and selling real estate should be a rewarding experience, not just a process,” Tobon said. “My approach is to build strong, lasting relationships with my clients and brokers so they feel supported every step of the way. This mindset has been the basis of my success over the past 19 years. ”
With Tobon’s client network across Latin America, Canada, and the United States, he is known “not only for achieving results, but also as someone that brokers and clients can trust on a project-by-project basis.” This commitment has led to Miami’s top projects. We have successfully sold over 600 condominiums. ”
Tobon embraces a philosophy of balance, grounded and motivated by his family, which includes his wife Juliana, who is also a real estate partner, and twin daughters. “While I work hard for my clients and brokers, I also know that having a balanced life and a love for what I do is the key to a fulfilling career and personal life,” he said. .
Name: Juan Carlos Tobón
Title: Senior Executive, New Development Sales
Experience: 19 years in real estate industry
Location: Miami-Dade and Broward County, Florida
Broker name: PMG Residential
Ranking: Ranked in the top 1% nationwide
Transaction side: Over 600 properties sold
Revenue: Over $1.2 billion in transaction value
Awards: Cervera Real Estate Top Producers of the Past 10 Years
What is the big lesson you learned in real estate?
One of the biggest lessons I learned is that other agents, real estate agents, and brokers are not your competition. The more positive relationships you develop with other people in your industry, the more successful you will be in this business.
A few years ago, I realized there was a lot of competition among agents, but I took a different approach. By focusing on collaboration over competition, we’ve been able to build countless partnerships every year.
This creates long-term success and is a powerful reminder that success in real estate is built on connections, not competition.
What is the best advice you have ever received?
I once heard Warren Buffett’s quote, “If you love what you do, you’ll never work again,” and I couldn’t get it out of my head. This word has become my motto.
Real estate can be difficult, with ups and downs for each transaction and client. But embracing this mindset keeps me energized and motivated.
If you truly love what you do, it will show in your work and your clients and colleagues will feel that passion. This approach is what drives me to go above and beyond every day to make real estate a fulfilling journey, not just a job.
What do you tell new agents before they start doing business with you?
My advice to new agents is to embrace three important traits: sociability, patience, and integrity. First, you need to be truly social. Attending events, courses, project launches and networking with other agents and clients is essential to your success.
Second, understand that real estate is a long-term journey. Success doesn’t come overnight. The first few years are all about learning, making connections, building alliances, and establishing your reputation in the industry.
Finally, always be honest. Your name and reputation are everything in this business. Instant success may be tempting, but your reputation is your greatest asset, and honesty leads to lasting success and trust with clients and colleagues alike.
What does a customer need to know before starting a real estate transaction?
Clients need to be clear about two important factors: their financial situation and their vision for the future. As agents, our role is to guide our clients about neighborhoods, properties, and opportunities, but it’s important that our clients understand their financial situation first. Understanding your cash flow, budget, and future financial commitments will help you avoid overextending yourself.
Clients should also be clear about their future goals. Are you envisioning a property in a lively area with restaurants and nightlife, or do you want a quiet, family-friendly neighborhood with quality schools?
Additionally, understanding closing costs and financing requirements can help prevent last-minute surprises. Informed customers make better decisions, which leads to smoother transactions and successful outcomes.
What should everyone do to improve their lives and businesses?
Organization, focus, and passion are essential to a fulfilling and successful life, not just in business but in all aspects. Getting organized and setting clear goals will help you focus on what’s most important, whether it’s work or family.
If you’re passionate about what you do, it won’t feel like work. It becomes a natural part of your life. Real estate can be tough at times, but loving what you do keeps you motivated and balanced, allowing you to enjoy life both inside and outside of work. Taking time for your family, hobbies, and personal growth alongside your career goals creates a truly balanced and fulfilling life.
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