Follow the latest information about Harris and the Trump campaign.
Vice President Kamala Harris and former President Donald J. Trump are conducting virtual door-to-door canvassing to find the last few voters still available, building on months of careful research on the elusive American.
Inside the Harris campaign’s Delaware headquarters, analysts spent 18 months compiling a list of what TV shows and podcasts voters in the battleground state were watching. Her team assigns every voter in these states a “reachability score” from 0 to 100, indicating how difficult they are to reach and who is best suited to deliver their final message. I decided that.
The results have affected Ms. Harris’ media and travel schedule, as well as campaign cancellations by brand supporters. For example, movie star Julia Roberts and basketball great Magic Johnson are placed in battleground states because of their high ratings among certain voters.
At Trump’s headquarters in South Florida, his team recently revamped its electoral model for battleground states and found that only 5% of voters remain undecided, half as many as in August. It turned out that. The Trump team calls them “target persuaders.” They are more likely to use streaming services and social media, have lower incomes, be younger, and be more racially diverse. Mr. Trump has appeared on a number of these platforms, including podcasts aimed at young people.
With the presidential election the closest since the advent of modern polling, with both candidates in a near deadlock in battleground states, the frenzied search for this country’s volatile slices has taken on added urgency. are. Indecisive Americans who are almost completely disconnected from political news may be entering the election, and even those with multibillion-dollar campaigns will have a hard time finding them.
