The Costar Group’s CEO Andy Florance talked about the latest Inman interviews that AI turned into a human home shopping platform from digital classification to immersive altitude.
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For the past two years, it was a whirlwind for Andy Florance, founder and CEO of Costar Group. AndyFlorance has added fuel to long -term portal wars through a residential portal HOMES.com and an advertising budget of $ 1 billion of the industries for astronomical traffic claims. A legal battle with competitors RealTor.com.
ICNY’s Andy Florance | Credit: AJ Canaria Creative Services
Florance has been informed of these issues with the cheeky exchange with Inman’s founder Brad Inman, but “I thought I would like to controversy, right?” – CEO is the latest INMAN Connect New. The focus was on layout the appearance of YORK the future of artificial intelligence, and how the technology transformed into a truly immersive personality experience for consumers.
“Think of having an old phonebook and a directory. Your name is as a dentist, so you are marketing it. You are not a marketing. You are listed in the database. He said, “he said. “When trying to target buyer agents including your listing [multiple listing service]It’s not really a marketing event. “
“If listing moves to the Internet and consumed by buyers who make a decision on what they want to buy, it will be a marketing event,” he added. “And I believe that the world’s other regions of the world looked at the Internet and said,” This is how you sell to the buyer. ” In the United States, I saw more online to move the directory online. And that’s a big difference. “
Florance is a general term used to explain a typical portal model that can buy Homebuyer Leads, not a “lead spurning site”, as Homes.com is regarded as a marketing platform. I said there was. The majority of agents do not yet understand the Homes.com model, but they say they are convinced that they have reached what the platform is provided to integrate AI and Matterport into Homs.com Experience. I did it.
“Considering artificial intelligence, ChatGpt takes a very narrow intelligence framework overall human knowledge, and is more contrary than human intelligence in its very narrow areas.” “We are sitting here and sitting in one of the most notable technical step functions we see in our lives. We intend to head for narrow artificial intelligence to a wide range of general artificial intelligence.”
According to Florance, AI states that consumers can experience more naturally on the platform by making Costar can create a filterless and linkless home shopping experience. For example, housing buyers can visit the house with avatars generated by the listing agent AI and have a real -time conversation for home functions, market statistics, and other questions related to transactions.
“… You can go to the home tour through the Matter Port [and hear] Agent’s voice. “Can you show me the master bedroom? Can you attach a king bed here? Where are you going? Can you remove the furniture from the room? Where is the TV, how big the TV is? Will you be? ” “It’s an exchange conversation.”
“And it’s not just the portal information, but it’s drawn,” he added. “It is based on all equivalent sales. It is based on all economic indicators, which removes all the related information from the portal.”
In addition to providing a more immersive tour experience, Florance stated that by giving deep knowledge of AI’s narrower list, “excludes information overloads.”
“The filter is gone, and it’s perfect as if you have an agent that knows all the transactions that have happened so far,” he knows. “We know everything about all houses. We will remember everything we said during the transaction. We can provide specific information and tour through things. Buyers are more information. I consume it, but it is very focused.
France said that many of his other efforts were expensive. However, in the next five years, Florance stated that technology has advanced to a much more affordable price to develop and deploy AI models.
“I need to hold a special board of directors just to approve the cloud budget. It’s very big,” he said. “It’s a very large spending. I think it will disappear within 5 years because Quantum Computing does not consume something like the current generation server, and you really wrap your head around it. If you want it, the huge processing power and the supercharge AI are actually performing calculations in multiple parallel universities. “
In the future with this AI, filters and links are “dead”, but Florance still needs to invest in search engine optimization (SEO) and cultivate powerful brands that attract agents and consumers. I stated that there was.
“The brand is still really important. We need to take people to the environment, whatever the environment.” “The role of HOMES.com and Costar Group is like consolidating demand, taking all people to purchase or sell, and provided to clients in an appropriate way. You are still consolidating its demand. It will be different.
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