The trader works on the floor of the New York Stock Exchange (NYSE) in New York City on July 7, 2025.
Spencer Platt | Getty Images News | Getty Images
It was a new day and meme traders found more stock to put on the pedestal.
The Reddit-obsessed retailer targeted wearable camera company GoPro and donut maker Krispy Kreme on Wednesday, pushing 63% and 33% in pre-market transactions, respectively. The cohort appears to have already dumped their old love opendoors, and their stocks fell by another 9% after a wild speculative run.
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GoPro shares a one-day chart
Like Opendoor, GoPro is also a beaten penny stock, consistently falling below $1 this year. Krispy Kreme is another cheap stock, selling around $4 each. According to Factset, donut chains sell 28% of float stocks, while GoPro is around 10%.
The two stocks are heavily cited in Wallstreetbets, the online forum behind the infamous GameStop Mania in 2021.
“Yolo Dnut,” one post reads by Wallstreetbets. Yolo shortens “You’re Only Lived Once” and is used to describe high-risk all-in trading strategies.
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Krispy Cream Stock One Day Chart
Highly speculative activity on Wall Street coincided with record gatherings in the wider market as investors sighed at the sigh of relief amid a marked tariff headline. The S&P 500 was closed on another record on Tuesday, bringing profits in 2025 to over 7%.
“We hope that the early stages of Jankrarie will be eliminated as the OBBB bill passes, the removal of negative side risks to US GDP, the reduction in some Fed rates between the present and Y/E, and the strong expected US economic data, and we think the tariff flow is not so bad that it is not feared.”
