Inman’s popular newsletter for first-year agents, The Basics, February is New Agent Month. You’ll receive the tools, tech and tips you need to survive and thrive as a new real estate agent in 2025.
A new generation of agents are doing things differently, and the real estate business is evolving. In a recent conversation, Rosalie Warner discussed the lessons she is learning from them and how we are inspired by this next generation of agents.
Warner saw a lot in her 38 years in the real estate business, from her beginnings to rising, from her rise to her career, from her beginnings to rising. It’s here. Recently she decided to return to her roots and help her daughter build her sales team, the Peters collective team, to serve Greater Portland, Oregon.
In her previous role, Warner oversaw a think tank group of under-40 agents, providing incredible insights into how this new generation of agents think and build on their business. In this interview, she shares the characteristics she sees and how you can apply them to your business.
They build personal brands
Previous real estate businesses have used the term “hanging licenses under the company.” However, real estate-first-time agents are not looking for a company to lower their licenses. They are looking for a company that provides the foundation for growing their business.
“One of the first features we see is that this new generation of agents build their own personal brands, rather than relying on national brands. Yes, associations are important, but they are I’m leading myself instead,” Warner said.
They cultivate and build relationships through social media
A few years ago, Gary Keller proposed the 33-touch model to stay in touch with the database throughout the year. This was based on research he did for his book The Millionaire Real Estate Agent.
This was achieved through a combination of letters, postcards, emails, telephones and meetings. New generations of agents will achieve these touches through social media, direct messaging, text and video content, in addition to more traditional touchpoints.
“With posts reaching hundreds to thousands of people, social media offers an inexpensive way to nurture large numbers of people with one action, rather than the traditional way of one-to-one communication. This leads to agents who develop a large group of people who have one video or content, and also deepen their relationships when they feel connected to agents based on the video content they share.” Warner shared.
This new way of cultivating through social media builds relationships at scale.
They are driven by client relationships
Warner believes agents today do a better job of focusing on relationships compared to business that has been accepted in the past.
“Client Appreciation is a line item in the business plan. They measure investment and profits in the effort in this area. At Pop Buy, with large client appreciation events, whether it’s a small gift or a small client appreciation event. And they understand the value of this investment in the future of their business,” Warner said.
These new agents work to reach a business tipping point where most of the business comes from referrals and repeat customers. They understand that this is the answer to their sustainability in an era of decline and flow in our business. They are driven by developing relationships that connect with clients for life.
They embrace collaboration over competition
Old school beliefs about the cutthroat competition were based on a belief system based on fear that if someone else succeeded, it would somehow lead to failure for you. This generation is embracing collaboration over competition.
The connectivity of agents from Zoom’s masterminds and other markets via social media has created a wave of agents who understand the value of sharing ideas with others. “They understand the value of learning from other agents and share what they have learned, and are usually referred to by agents in other markets. They accept that they will support other agents. , when we serve our clients at the highest possible level, we all realize we need each other,” Warner said.
They use technology to generate efficiency
“The technology has given us the ability to respond to customer needs more quickly and efficiently. This new generation of agents not only serve clients at a higher level, but also prioritize schedules. “We’re using technology that many agents can use to create a more balanced lifestyle than they have in the past,” Warner commented.
Efficiency technology allows these young agents to be fully present when they show their real estate or have appointments listed, allowing them to understand that the technology is working in the background. Accepts auto-reply responses for social media comments and preset email campaigns. They will continually adapt to new tools that speed up business processes.
Ultimately, they will use technology to spend time on activities that generate more income and provide one-on-one interactions with prospects.
What they can learn from previous generations
Warner also shared that the best young agents are aware that they can learn a lot from the generation of agents who came before them.
“I’ve always told young agents not to separate them from the best way we’ve always built our business. Texting is not always the best form of communication. It’s just that you can do it. You can’t allow them to hear their emotions through their voices or understand what’s really important to them. It’s best to take the phone and have a conversation with their clients rather than relying on texting all the time. This is It leads to deeper relationships and clearer communication,” Warner said.
Traditional ways of doing certain things never fall outside of style.
Industry status
Warner enveloped our conversation by sharing her belief that the future of our industry is in good hands. Warner has now closed:
“This next generation has seen us overcome all the challenges we’ve faced in our industry over the past few years. I’m still inspired by their focus on professionalism and service orientation. I’m a man of all the challenges we’ve faced in our industry over the past few years. I was very impressed with how much they cared and how precious they value their clients.
“I wasn’t proud to be a real estate agent. That’s for this generation of all the agents they brought to the industry. Collaboration is increasing and the industry continues to improve. Yes, Agents benefit, but ultimately the buyers and sellers we serve make the most profit.
“I hope that’s what excites me the most about the future and I don’t stop learning from this amazing group of agents.”
Jimmy Burgess is a real estate agent and national team builder serving actual brokerage companies, 30A, Destin and Panama City beach markets in northwest Florida. Connect with him on Instagram and LinkedIn.
