FBS, maker of FlexMLS and its sister software systems, is adding to its family of products aimed at enhancing multiple listing services with a marketing services offering called MAS (Marketing Add-on Services).
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FBS, the maker of FlexMLS and its sister software systems, is adding to its family of products aimed at enhancing multiple listing services by offering marketing services called MAS (Marketing Add-on Services).
In a Dec. 8 statement, the company said it is focused on helping domestic MLS providers strengthen their marketing capabilities, calling the latest code collection “a custom marketing and communications solution run by experts with a deep understanding of the real estate landscape.” I called it.
FBS’s latest objective is to help MLS marketing teams rapidly deploy attention-grabbing content and resources, including custom assets, messaging tools, webinar automation, copywriting, and rebranding support, to renew member appeal. It’s about being able to do it. The company hopes MAS will attract smaller MLSs that require the same types of marketing resources used by larger competitors.
FBS Executive Vice President Kim Pryor said in a statement that her team’s hope is to be there for customers and the industry as a whole during a time of uncertainty and unique market challenges.
“Over the years, we have built a strong and talented team and created thousands of multimedia, cross-channel, creative and communications services for hundreds of thousands of software users, MLS administrators, and third-party technology providers. We have successfully managed marketing campaigns,” Pryor said. . “With our deep connections and dedication to the MLS community, and unparalleled expertise, we aim to provide more than just marketing services. We provide strategic advantages that help MLS organizations grow. That’s what I’m aiming for.
While multiple listing systems have come under constant criticism for their perceived lack of modernization, FBS Companies such as have worked to overcome this problem.
But a byproduct of having so many MLSs, and the resulting fragmentation of operations, means that, for lack of a better expression, not every MLS has members who want to modernize. I will. As FBS demonstrates, the technology is there, but the willingness to implement it is not necessarily the same.
In addition to the FlexMLS platform, FBS feeds data into Launch Dashboard, a single sign-on experience, FloPlan mobile floor planning software, and mobile applications, software development projects, market reports, listing pages, and other data-dependent business activities. We sell Spark APIs for .
FBS in July agreed to a partnership with Matterport that would allow tours created by the digital twin company to accompany listing pages and allow users to upload media captured through an AI-powered property intelligence tool.
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