American Fork, Utah, February 10, 2026 — ELB Learning, a strategic workforce development partner for 80% of Fortune 100 companies, today announced the launch of AI Roleplay. This AI-powered simulation tool helps teams practice difficult real-world conversations in advance. AI Roleplay is a new feature within Rehearsal, ELB’s video practice and coaching platform, which acts as a real-time practice engine using AI avatars.
Conversation role-playing prepares people in sales, customer service, and leadership roles for situations where important business outcomes depend on developing difficult conversations. In addition to assisting with information retention and utilization, it also helps manage mentor fatigue. According to Harvard Business Impact, 85% of mid-level leaders experience burnout on a weekly basis, making necessary learning habits like mentoring unsustainable.
“Traditional role-playing has been one of the most effective ways to prepare teams for high-stakes conversations, but it doesn’t scale,” said Andrew Scivally, CEO of ELB Learning. “AI Roleplay brings the same hands-on model to a modern, AI-powered experience, allowing organizations to deliver realistic simulations that align with strategy. This gives leaders clear insight into where their teams excel and the skill gaps that need support to become proficient faster.”
AI roleplay fosters skill building at scale by:
Dynamic scenarios tailored to each organization. Build scenarios in minutes with real-world playbooks, scripts, product details, and dispute response guides. These are designed to be easily reviewed, audited, and iterated over time. Adaptive conversations with AI personas. Your team is challenged to investigate, adapt, and respond in the moment while voice-based AI modifies the conversation based on responses. Whether mimicking a hesitant buyer or a skeptical decision maker, your avatar reflects a realistic tone, emotion, and situation. Instant coaching and feedback. Reinforce good habits faster with actionable insights from performance dashboards that track skill development, improvement over time, and success rates. Leaders can use AI role-play to identify coaching moments and extend best practices across teams. Transcript-first architecture. AI role-play reduces bias based on accent, tone, and gender. To provide the most objective performance evaluation, no audio or biometric data is analyzed by the AI, only the text recording of the conversation.
ELB offers a 30-day free trial of AI Roleplay. Click here for more information.
About ELB learning
ELB Learning is a strategic talent development partner for 80% of Fortune 100 companies. The company combines expert consulting and innovative learning technology to solve real business challenges and deliver tangible results. ELB’s services span revenue transformation, leadership development, sales enablement, onboarding optimization, global learning delivery, and AI enablement. Its technology portfolio, which includes immersive learning software, gamification, virtual reality, and more, enables organizations to create engaging and scalable learning experiences. For more information, please visit elblearning.com.
