Gone are the days when content creation was just a hobby for some people. In fact, this field is becoming increasingly specialized and, above all, profitable. This market is driven by more than 300 million content creators worldwide and is estimated to reach $480 billion by 2027, according to Goldman Sachs and Adobe data. However, there is still a lot of untapped potential. Only 20% of these creators have developed a digital business based on their content.
And this is exactly what sets Hotmart apart, offering an all-in-one platform that helps creators grow their businesses through online courses, subscriptions, ebooks, podcasts, and more. Their mission is clear. Our mission is to help content creators monetize their knowledge and passion through a comprehensive ecosystem of solutions, from product hosting to secure payment methods to performance analytics.
Hotmart was founded in Belo Horizonte, Brazil in 2011 by entrepreneurs João Pedro Rezende and Mateus Bicalho and has grown into a global technology company with more than 200,000 users and a presence in more than 188 countries. Headquartered in Amsterdam, Hotmart has offices in Brazil, Mexico, Colombia, Spain, France, and the United States, with more than 1,900 employees and growing.
Without going any further, more than 1 million people in Spain and Portugal have already purchased at least one product. These are not insignificant numbers for a region where the number of active content creators has increased by 35% in the last year and sales have increased by 21%, particularly in the education, digital entrepreneurship, health, sports and finance sectors.
You don’t need to be famous or have a great team anymore.
Whether you’re an influencer with thousands of followers or starting from scratch, Hotmart allows you to create, sell, and scale your digital business. This democratization of access to digital markets makes Hotmart one of the most attractive options for people who want to share their knowledge and turn their passion into sustainable income, from small-scale entrepreneurs to large-scale projects. There is one.
Hotmart offers a business model based on take rate. This means that hosting a digital product is free, and you only pay if the creator sells it. The commission rate is 9.90% of the product price plus a fixed amount depending on the product price. If the product price is more than 15 euros, you will pay 9.90% + 0.50 euros. If the item is less than 15 euros, you will pay 9.90% + 0.10 euros. This model allows creators to get started with no barriers to entry and earn income without worrying about startup costs.
We also offer software-as-a-service (SaaS) model tools such as Hotmart Pages and Hotmart Send for creators taking their first steps into a digital business. These solutions, which include artificial intelligence capabilities, allow users to create sales pages and effectively manage email marketing campaigns.
HotPay, on the other hand, supports over 40 payment methods and 22 currencies to facilitate global sales. Hotmart Club is a consumption area where buyers can securely access content. Hotmart Player is a specialized video player for those who sell content in audiovisual format.
Amazing Hotmart Community
More than just a digital sales platform, Hotmart has built the world’s largest creator economy community. The company hosts high-impact events such as Hotmart FIRE, which brings together the most influential creators and entrepreneurs in the field to share knowledge, network, and discover the latest trends. Additionally, the company is very active in the Iberian market, organizing more than 10 events a year aimed at inspiring and connecting creators.
Hotmart Academy is a free training academy that teaches anyone, regardless of their level of experience, how to start selling on the platform. From the most basic concepts to cutting-edge strategies, we provide everything creators need to start and grow their digital businesses. Thousands of creators have already taken the Academy and benefited from our training resources to create their own products and monetize their knowledge.
Celia Rubio’s success
Celia Rubio, content creator and personal finance specialist.
One of Hotmart’s most prominent success stories is that of Celia Rubio, a content creator and personal finance expert. She turned her knowledge into a successful digital business. Celia started her career by sharing book summaries on social media, but quickly realized the impact she could have by teaching her audience about finance and investing in an accessible way.
Now with over 1 million followers, Celia has launched her own online course, Investing Academy. It has already trained over 2,000 students. For her, the key to success was the collaboration with Hotmart. “This is a very important strategic partnership that will allow us to expand into more countries, improve trust and access to training for more people, and further grow our digital business overall. ,” Rubio said.
This story not only demonstrates the power of the creator economy, but also highlights how Hotmart is playing a central role in integrating digital businesses.
