Social media is part of your business, whether you like it or not. You’re either making the most of its potential, or you’re missing out on the leverage it could offer. Not to mention the professional connections that drive innovative results.
January is Social Media Month at Inman. There’s never been a better time to take a deep dive into the marketing potential of different mobile phone platforms. The right social media strategy allows agents to build trust and brokers to build brand awareness at scale. That’s why we’re starting 2026 with a clear focus on what’s actually working right now, rather than throwback tips, vanity metrics, or “just post more” advice.
This month we bring you:
Josh Ries’ Lead Generation Insights Jessi Healey’s Weekly Trends Column Profiles of the Agents, Teams, and Brokers Who Are Popular on Social Media Today More exceptional social media coverage to expect from Inman
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January is Social Media Month at Inman. Start the year with a deep dive into the most important platforms, the latest algorithm changes, the smartest strategies to stand out, and more. Additionally, we will be rolling out the coveted Inman Power Player Award and the New York Power Brokers and MLS Innovator of the Year classes.
