According to the CDC’s National Center for Health Statistics, births in the United States increased by 1% in 2024, with 3.6 million births recorded that year.
San Diego, California – October 26: Woman pushes a stroller while walking along the La Jolla coastline at sunset in San Diego, California in October 2024. (Photo: Kevin Carter/Getty Images) Kevin Carter | Getty Images News | Getty Images
Beijing – One Chinese baby goods company has announced that it will officially enter the US, the world’s largest consumer market, regardless of the trade war.
According to Qi Yang, vice president of Europe and America, Shanghai-based BC BabyCare hopes that supply chain diversification and the potential for US markets will more than offset the impact of ongoing US trade tensions.
“flat [if] He spoke to CNBC, where he spoke to CNBC, including his bold prediction that BC BabyCare’s flagship baby carrier could become a bestseller on Amazon.com in six months and that US sales could increase by 10 times in a year.
The $159.99 carrier, who qualifies for a $40 discount, already has a 4.7 star on Amazon.com across more than 30 reviews. The device claims to reduce pressure on the parent’s body by up to 33%. The much cheaper version of the baby carrier is the top seller of travel products for pregnancy and birth at JD.com in China.
BC BabyCare already has stock in US warehouses and has a network of factories and raw materials suppliers in the US, Europe and Asia, Yang said. “The global supply chain has been one of the things we continue to build over the past few years.”
The Trump administration has sought to reduce its reliance on Chinese-made goods and encourage manufacturing return to the US during a rapid escalation of tensions last month. The US and China have added more than 100% tariffs on each other’s products. Last week, the two sides agreed to a 90-day hiatus on most of their new obligations to discuss trade contracts.
In a revenue call on April 30, Newell Brands, US-based owner of Graco stroller, said baby gear is particularly tariff-sensitive, as most of the US-sold items are made in China. That’s according to the fact set transcript.
The company said it has raised baby gear prices by around 20% in the past few weeks but has not incorporated an additional 125% tariff announced in mid-April. Newell said it had suspended additional orders from China calling for about three to four months of stock in the US.
The company did not respond to requests for comment on whether it resumed its order from China and whether it planned to increase more prices.
US office plans
BC BabyCare refused to share the amount it plans to invest in the US, but Yang said the company plans to open an office in the country and hire around 5-10 local people.
The company initially sells online and spends its marketing and ultimately plans to work with major retailers to sell offline stores. Raw materials and research partners include three US companies: Lila, Dow and Eastman.
Chinese companies that entered the baby products segment in 2014 claimed to raise 700 million yuan ($97.09 million) of funding in 2021 from investors, including Sequoia Capital China.
Yang said the company is scrutinizing the comments section on e-commerce websites in China and the US to improve its products. As a result, he said the US version of the baby carrier is softer and larger than the Chinese version.
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BC BabyCare’s US market ambitions reflect that US and European multinationals are not only facing growth competition in China, but also in the home market.
“After significant growth due to the premiumization of consumption in the Chinese market, multinational brands are now entering a challenging second phase where they compete fiercely for market share.”
Oliver Wyman said last month in a report that the Chinese market has become an incubator for premium product innovations exported. The author noted, for example, that Tineco Floor Scrubbers has become an Amazon bestseller.
