The partnership allows businesses to launch their first co-branded quarterly luxury market report, with Century 21 agents having access to the benefits of laboratory members.
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Century 21 Real Estate and Institute for Luxury Home Marketing have launched a new collaboration, starting things with their first co-branded quarterly luxury market report.
The partnership allows Century 21 related agents to access the benefits of luxury housing marketing members, including access to luxury courses, local market reports, wealth insights, and marketing tools.
“The idea of luxury real estate continues to evolve for the wealthy buyers today. It’s not limited to a particular price range, it’s just about the mindset and lifestyle they’re trying to achieve.”
“Understanding the trends shaping this sector is key to helping agents guide clients to informed decisions along their real estate journeys. We have not been able to think of a more perfect collaborator than the Institute for Luxury Home Marketing to support agents with 21 brands.
As part of the partnership and Century 21’s recently expanded Fine Homes & Estate program, Century 21 and Institute will be working with Century 21 Mike Bowman, Inc. It will co-host several live streaming courses throughout the year, led by Sarah Gunnip, the top luxury agent, led by Sarah Gunnip, headed by Laura Heigl of Century 21 Scheetz. In previous iterations released by the Institute in each quarter, a report on co-brands that companies will release together by at least the end of the year told INMAN.
“We are extremely excited to develop this new relationship with the Century 21 brand,” said Diana Weir, head of the luxury home marketing research laboratory. “They are not only able to access relevant agents to the latest data in the luxury market, but also working together to provide best-in-class courses and luxury agent tools for the Institute, all delivered by the network leaders at Century 21.”
Q1 Highlights of the luxury market
The first quarter of 2025 showed positive momentum in the luxury space, according to a report by Century 21 and the Institute, which tracked closed sales in North America from January 2025 to the end of March 2025.
Inventory for luxury single-family homes increased 26.3% compared to the previous year, while inventory for luxury condominiums and townhouses increased 27.3% from the previous year. According to the Institute, the current median price standard for a luxurious single-family home is $900,000, and $700,000 on the attached home.
Sales of luxury detached homes increased 9.4% year-on-year for condominiums and townhomes, up 2.4% year-on-year.
Moves by luxury buyers in the first quarter also show decisions based on lifestyle choices, according to the report, millennials and Gen X buyers are up compared to the past few years. “Most transactions were fixed on long-term goals, such as redeployment, start-ups and secondary housing acquisitions, rather than speculative flips or short-term profits,” the report states.
While new construction is still slightly behind pre-2008 rates, factors such as population growth, wealth migration and other demographic changes have contributed to maintaining luxury demand, the report says. Century 21 and the Institute report show that interest rates, geopolitical movements, and the economy can affect the market, but luxury markets are more likely to provide relative stability.
“Luxury real estate remains a favourable hedge against economic volatility and inflation, with many high-net individuals viewing property as a core component of their portfolio,” the report said. “As confidence grows and supply improves, the market appears to be in a good position to absorb short-term shocks and continue its upward trajectory.”
Check out our full Q1 luxury market report.
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