For brokerage owners looking to grow their real estate business, the right partnership can be a game-changer. The most valuable franchise partners go beyond just providing business infrastructure to creating lasting opportunities for growth, sustained profitability, and effective succession strategies to ensure long-term success. I will.
Coldwell Banker has long-term knowledge. Its network has been bringing people home since 1906, and the average franchisee has been with the brand for 27 years. This is a testament to the strength and enduring value of our brand and our proven franchise model, which provides our partners with established systems, a globally recognized brand and a support network. Beyond the tools and resources, the partnership itself, built on trust, collaboration, and mutual success, makes all the difference.
brand benefits
Brand awareness is very important when choosing a franchise. A strong, established brand not only attracts clients, but also attracts top talent to your team. In the real estate industry, where local reputation is everything, the brand you represent has a direct impact on your success. According to a nationally commissioned report by Quester on behalf of Coldwell Banker, nearly 90% of agents believe that the reputation of the brands they choose to work with has a significant impact on their career success. You’re not just building your business. You’re partnering with a trusted name that has credibility and industry expertise.
Franchisees who partner with Coldwell Banker will have access to proven systems for marketing, lead generation, operations, professional development and more. This allows affiliates to avoid reinventing the wheel and instead leverage the collective expertise and scale of global brands to gain a competitive edge in local markets.
success tailored to you
Another benefit of the Coldwell Banker franchise model is its flexibility. We do not adhere to a strict “format franchise” model. It provides a framework that allows franchisees to adapt strategies appropriate to their local market. The fact that Coldwell Banker continues to grow through various market cycles underscores the resilience and effectiveness of our model. Rather than dictating every aspect of the business, we provide guidance to help franchisees operate in a way that works best for them while aligning with their brand’s core values. This operational flexibility ultimately allows our affiliates to do their best work and continue to grow.
Growth without limits
Growth is never a panacea. The right franchise partnership allows you to choose the strategy that best aligns with your goals, whether it’s growing organically by recruiting top talent, pursuing M&A to accelerate expansion, or entering new geographic markets.
Our dedicated M&A team works closely with franchisees to identify, vet and facilitate acquisitions, providing support throughout the process.
The Coldwell Banker Referral Rewards program allows agents to earn passive income by referring independent agents to our network. With most of our affiliates already participating, this program offers endless earning potential. New agents can join right away and start earning 1% commission on all deals closed through referrals. Expand your team and market reach by incentivizing your agents and attracting high-performing agents. Rewarding existing agents who contribute to your company’s growth is an investment in your talent.
A win-win relationship for a lasting legacy
True partnership is about mutual success and helps both parties win. Our franchisees trust us to provide ongoing support, guidance and training. Similarly, we trust them to uphold the values and principles that have made Coldwell Banker a respected industry leader for more than 100 years. This mutual trust is at the heart of our culture, where integrity and shared goals drive collective success.
This partnership means more than just leveraging the system, franchisees become part of a network where they can collaborate, learn and grow. This goes beyond simple transactions and is a commitment to working together towards a common vision that builds long-term sustainability.
By partnering with Coldwell Banker, you gain access to a brand that has demonstrated resiliency and leadership for more than a century. Our collective success reflects the enduring value of our franchise relationships. As anyone in our business over decades and generations can tell you, we don’t just help our franchisees build their businesses, we walk hand-in-hand with them as they build their legacies. I’ll go. Learn how to align your local business with a trusted partner like Coldwell Banker.
