Author: Team NIDO

Three digital tools were developed. i) The new BIM-assisted smart pre-demolition (BIM4DW) tool enables more accurate estimates of used building materials (EBM) in pre-demolition waste audits. ii) An innovative Identification and Authentication Toolkit (IAT) to preserve, guarantee and over-the-air update of the properties of both reused building components and salvaged EBM from the EoL construction phase into new buildings. iii) A new digital EBM traceability service based on a cloud traceability platform (CTP) that covers the entire circular building supply chain. Three functional versions of the tool have been developed and demonstrated separately in laboratory conditions (IAT for concrete), in…

DIH-SE is a Spanish-Portuguese project that was born last November with the clear objective of promoting economic activity and entrepreneurship in border regions, with the main reference to the silver economy. It is about creating a triple coalition that includes the introduction of innovative services for the silver population, the promotion of entrepreneurship through productive niche markets, and the sustainability of public systems. New technologies applied to the needs of older people living in border regions are the basis of this unique project. Social interaction device installed in one of the “health homes” The project is made up of several…

Juan Carlos Alcaide, Professor at ESIC School of Business and Marketing, CEO and Founder of Silver Economy Company, and author of The Silver Economy. Over 65: The New Target examines the economic challenges of longevity. The whole world ages. The European Commission estimates that by 2060, one in three people in Europe will be aged 65 or older. Furthermore, according to the United Nations and its report, World Population Prospects, the number of elderly people (60 years and older) will double by 2050. People with the past are the future, and the silver economy was born out of the need…

Cities Alliance is publishing Capturing the Opportunity: Rapid Urbanization, which explores how the circular economy and climate change mitigation can improve socio-economic conditions in developing cities, and the role of integrated and comprehensive urban planning approaches. We have launched the Spanish version of “Circular Economy”. This publication explores the intertwined nature of the circular economy, urbanization and poverty. To find solutions to these challenges, we consider how existing approaches to circularity and the informal economy can be incorporated and strengthened. Check this page for more information in English. Seizing the opportunity – rapid urbanization and the circular economy: the intersection…

Friday, May 17, 2024“Okay, bring a woman over 50…but make sure she looks under 40!”In 2060, one in three European residents will be over 65 years old. This reversal of the population pyramid will change the way we consume. This fact defined the concept of the silver economy, the engine of the future economy.The problem is that some brands decide to target their products to this growing age group while denying their physical and emotional reality. By providing aspirational models based on the values ​​of young people, we create a consumer economy where reality is replaced by simulation, as Guy…

This activity was developed within the framework of the subject “Synthetic Images and Video Games” of the Audiovisual Communication degree of the Faculty of Communication Sciences and will be supervised by Professor Maria del Carmen of the URJC Department of Audiovisual Communication and Advertising. Gertrudis is married. The project was co-sponsored by Juan Romero Ruiz, professor at the Department of Audiovisual and Graphic Creation at the University of Design, Innovation and Technology (UDIT), and Maria del Carmen Gálvez de la, professor at the University’s Department of Audiovisual Communication and Advertising. This was done with the help of Mr. Cuesta. URJC.…

Antonio Abad, Vice President of European Programs. The Leder Rural Silver Consortium includes the Teruel State Council, the parliaments of Tarragona, Badajoz, Jaén and A Coruña, Sodeburu of Burgos and Nasvinsa of the Navarra State Government, and is launching the “Technology for Happiness” initiative. A new program to raise funds and promote a “silver economy” in rural areas. The project aims to promote solutions to population decline and aging in the participating regions by promoting entrepreneurial initiatives related to the silver economy, transforming the rural environment in economic and social aspects. and act as a catalyst for improvement. Demographic level…

IAB Spain, in collaboration with Primetag, the influence marketing analytics and ROI measurement platform, today launched a study titled “The Influencer Economy: Unfiltered Market Data” that addresses the evolution and growth of influencer marketing activities in Spain in 2023. ”, and its conclusions and analysis include over 97 million pieces of content, 10,000 followers and 100 followers across Instagram and TikTok, after analyzing sectors, creators, platforms and formats as well as various performance metrics and market benchmarks. Includes 235,000 influencers with over 10,000 mentions.Activities by sectorSports and fitness, fashion and entertainment account for 52% of the market’s media value. As…

Getting closer to the silver generation means trying to get to know the 55- to 85-year-old population group, which includes around 800,000 people in Euskadi.The Euskadi Commercial Observatory Enfokamel has published an interesting study that examines in detail the consumption and life experiences of Basques over the age of 55, the so-called silver generation, and its impact on the silver economy. The study also analyzes a range of products, services, economic activities, and business activities that are of interest to people in this sector. A diverse population covering different stages. From the first cycle of following the obligations of working…

Expansión and SegrosNews recently organized an observatory dedicated to the “silver economy”. They were joined by Dorothee Van Gemert, Product Director of Nationale-Nederlanden. Mr. Angel Camingu, President of Optima Mayores. Nuria López, director of cross-servicing and reverse mortgages at Caser; Joaquín de los Reyes, Director of Major Cities at Mapfre Spain. The event was moderated by Rafael Sierra, director of SegrosNews. The event analyzed how increasing longevity is creating a number of social and economic challenges that insurance companies must address. People are living longer than before, but they also want to live better at this stage. “To enjoy autonomy,…