Author: Team NIDO

Friday, May 17, 2024“Okay, bring a woman over 50…but make sure she looks under 40!”In 2060, one in three European residents will be over 65 years old. This reversal of the population pyramid will change the way we consume. This fact defined the concept of the silver economy, the engine of the future economy.The problem is that some brands decide to target their products to this growing age group while denying their physical and emotional reality. By providing aspirational models based on the values ​​of young people, we create a consumer economy where reality is replaced by simulation, as Guy…

This activity was developed within the framework of the subject “Synthetic Images and Video Games” of the Audiovisual Communication degree of the Faculty of Communication Sciences and will be supervised by Professor Maria del Carmen of the URJC Department of Audiovisual Communication and Advertising. Gertrudis is married. The project was co-sponsored by Juan Romero Ruiz, professor at the Department of Audiovisual and Graphic Creation at the University of Design, Innovation and Technology (UDIT), and Maria del Carmen Gálvez de la, professor at the University’s Department of Audiovisual Communication and Advertising. This was done with the help of Mr. Cuesta. URJC.…

Antonio Abad, Vice President of European Programs. The Leder Rural Silver Consortium includes the Teruel State Council, the parliaments of Tarragona, Badajoz, Jaén and A Coruña, Sodeburu of Burgos and Nasvinsa of the Navarra State Government, and is launching the “Technology for Happiness” initiative. A new program to raise funds and promote a “silver economy” in rural areas. The project aims to promote solutions to population decline and aging in the participating regions by promoting entrepreneurial initiatives related to the silver economy, transforming the rural environment in economic and social aspects. and act as a catalyst for improvement. Demographic level…

IAB Spain, in collaboration with Primetag, the influence marketing analytics and ROI measurement platform, today launched a study titled “The Influencer Economy: Unfiltered Market Data” that addresses the evolution and growth of influencer marketing activities in Spain in 2023. ”, and its conclusions and analysis include over 97 million pieces of content, 10,000 followers and 100 followers across Instagram and TikTok, after analyzing sectors, creators, platforms and formats as well as various performance metrics and market benchmarks. Includes 235,000 influencers with over 10,000 mentions.Activities by sectorSports and fitness, fashion and entertainment account for 52% of the market’s media value. As…

Getting closer to the silver generation means trying to get to know the 55- to 85-year-old population group, which includes around 800,000 people in Euskadi.The Euskadi Commercial Observatory Enfokamel has published an interesting study that examines in detail the consumption and life experiences of Basques over the age of 55, the so-called silver generation, and its impact on the silver economy. The study also analyzes a range of products, services, economic activities, and business activities that are of interest to people in this sector. A diverse population covering different stages. From the first cycle of following the obligations of working…

Expansión and SegrosNews recently organized an observatory dedicated to the “silver economy”. They were joined by Dorothee Van Gemert, Product Director of Nationale-Nederlanden. Mr. Angel Camingu, President of Optima Mayores. Nuria López, director of cross-servicing and reverse mortgages at Caser; Joaquín de los Reyes, Director of Major Cities at Mapfre Spain. The event was moderated by Rafael Sierra, director of SegrosNews. The event analyzed how increasing longevity is creating a number of social and economic challenges that insurance companies must address. People are living longer than before, but they also want to live better at this stage. “To enjoy autonomy,…

Throughout history, living longer and having a better quality of life have been indicators of happiness and progress. This is a holy grail, a challenge shared by the sports industry, which wants to play its proper role in the health and physical and mental well-being of society. One need only look at the size of the sports-related wellness sector to determine the relevance. It had sales of $5.6 billion (€5.2 billion) last year and aims to grow at an annual rate of 8.6%. 2027; this marks a 67% growth since 2013, according to the Global Wellness Economy Monitor 2023. This…

There will be a presentation of the Influencer Economy Survey on April 17th at 10am. This is unfiltered market data produced by Primetag, an analytics and ROI measurement platform for influencer marketing, in collaboration with IAB Spain.This study covers the evolution of influence marketing activities in Spain in 2023 and provides conclusions and insights after analyzing sectors, creators, platforms, formats, and various performance indicators and market benchmarks.The event will be held in the Auditorium of Castellana 81 Congregation Hall and will be streamed.After knowing the main conclusions of a thorough analysis of real data across the Spanish influence marketing sector,…

In addition to UCA, the meeting was attended by representatives from Nord University in Norway, the University of Gdańsk in Poland, the University of Split in Croatia, the University of the Algarve in Portugal, and the University of Malta. Casimiro Mantel, Rector of the University of Cadiz, today inaugurated a working session to promote the first joint degree “Sustainable Blue Economy” joint degree within the framework of the European Maritime University (SEA-EU) partnership. sustainable blue economy). The conference included Marcela Iglesias, UCA Vice-Rector for Internationalization, Fidel Echevarria, SEA-EU Coordinator, Laura Howard, SEA-EU Director General, Laura Perea, Director of Education Internationalization,…

Transgourmet Ibérica has launched a new Economy brand, which is now available at all GM Cash centers, the company reports on its social networks. The brand includes fresh and dry products in a variety of formats. The launch of Economy is part of the company’s innovation process, which aims to “meet new demands” from its customers. The company summarizes the brand’s characteristics as “good, cute, and cheap!” Similarly, Transgourmet hopes the novelty will help hospitality professionals “save money without sacrificing quality and taste.” Economy joins other private brands that GM Cash offers at its facilities: Quality, Natura, Café Ziccarelli, Greenwell…