Author: Team NIDO

The Barcelona Free Zone Consortium (CZFB) is preparing the 5th Barcelona New Economy Week (BNEW) 2024. The event will be held at DFactory Barcelona from October 7th to 10th and will maintain a hybrid format, with all content broadcast. Through streaming and a celebration of networking initiatives that connect key sectors of the new economy, both digitally and in-person. This edition adds the aviation sector to address the latest innovations and sustainable strategies shaping the future of air transport. The event therefore includes three sets and seven key sectors of the new economy: Aviation, Health, Digital Industries, Human Resources, Sustainability,…

The “gig economy” has experienced significant growth in Latin America. This growth is primarily due to technological advancements and the success of startups, which are being adopted in many parts of the world, especially after the pandemic. Furthermore, this phenomenon occurred in conjunction with the need for many to find other flexible and low-cost sources of income at a time when many people lost their jobs. The survey found that 54% of young professionals have a desire to embark on a ‘portfolio career’, built on a range of diverse work experience, often on a freelance basis. Furthermore, 36% of freelancers…

Through technical assistance services, you will be provided with recommendations for the most efficient use of air conditioning in the face of the impending arrival of heat.“It’s your air, it’s your peace of mind” is a new Mitsubishi Electric campaign aimed specifically at the elderly and people over 50, offering advice and recommendations to optimize the use of air conditioning . With this campaign, being the benchmark air conditioner brand in energy efficiency, we want to offer added value to the end consumer by offering a series of tips that will lead to the best possible energy efficiency. The target…

Everyone knows the problem of food surplus. It shows that a third of the world’s food production is wasted, while more than 6 million people in Spain alone suffer from some form of food poverty. Based on these data, ORECA Circular Economy was launched in 2019. The company is dedicated to helping the food industry reduce and donate surplus food in a simple, safe and cost-effective way. Their mission is to eliminate food waste by maximizing surplus and feeding those who need it most. ORECA is structured as a monthly subscription platform that provides surplus return and donation services. Customers…

According to the United Nations, the number of people in the world over the age of 60 will increase from 650 million in 2013 to 2 billion in 2050. This is undoubtedly already leading to increased medical needs, but it is also driving growth. The same goes for other sectors where various investment funds are already looking for opportunities within this long-term structural trend.“Older people also want to live longer, healthier, more active and autonomous lives as possible, and they have the financial wherewithal to do so.The response to this demand is the silver economy. The silver economy is defined…

Three digital tools were developed. i) The new BIM-assisted smart pre-demolition (BIM4DW) tool enables more accurate estimates of used building materials (EBM) in pre-demolition waste audits. ii) An innovative Identification and Authentication Toolkit (IAT) to preserve, guarantee and over-the-air update of the properties of both reused building components and salvaged EBM from the EoL construction phase into new buildings. iii) A new digital EBM traceability service based on a cloud traceability platform (CTP) that covers the entire circular building supply chain. Three functional versions of the tool have been developed and demonstrated separately in laboratory conditions (IAT for concrete), in…

DIH-SE is a Spanish-Portuguese project that was born last November with the clear objective of promoting economic activity and entrepreneurship in border regions, with the main reference to the silver economy. It is about creating a triple coalition that includes the introduction of innovative services for the silver population, the promotion of entrepreneurship through productive niche markets, and the sustainability of public systems. New technologies applied to the needs of older people living in border regions are the basis of this unique project. Social interaction device installed in one of the “health homes” The project is made up of several…

Juan Carlos Alcaide, Professor at ESIC School of Business and Marketing, CEO and Founder of Silver Economy Company, and author of The Silver Economy. Over 65: The New Target examines the economic challenges of longevity. The whole world ages. The European Commission estimates that by 2060, one in three people in Europe will be aged 65 or older. Furthermore, according to the United Nations and its report, World Population Prospects, the number of elderly people (60 years and older) will double by 2050. People with the past are the future, and the silver economy was born out of the need…

Cities Alliance is publishing Capturing the Opportunity: Rapid Urbanization, which explores how the circular economy and climate change mitigation can improve socio-economic conditions in developing cities, and the role of integrated and comprehensive urban planning approaches. We have launched the Spanish version of “Circular Economy”. This publication explores the intertwined nature of the circular economy, urbanization and poverty. To find solutions to these challenges, we consider how existing approaches to circularity and the informal economy can be incorporated and strengthened. Check this page for more information in English. Seizing the opportunity – rapid urbanization and the circular economy: the intersection…

Friday, May 17, 2024“Okay, bring a woman over 50…but make sure she looks under 40!”In 2060, one in three European residents will be over 65 years old. This reversal of the population pyramid will change the way we consume. This fact defined the concept of the silver economy, the engine of the future economy.The problem is that some brands decide to target their products to this growing age group while denying their physical and emotional reality. By providing aspirational models based on the values ​​of young people, we create a consumer economy where reality is replaced by simulation, as Guy…