Fragadis has significantly boosted its expansion in the national territory with the acquisition of 30 Economy Cash supermarkets operated by Cupus Design Internacional in strategic locations in Castellón, Valencia, Alicante, Albacete and Murcia. , expands its presence in Spain’s Levante region.
As explained by the distribution group, the sale negotiations, which took place in the last months of 2024, were concluded pending confirmation of operations by CNMC and were made as part of its expansion strategy. By strengthening the company’s growth in Spain’s Levante region, we aim to give continuity to the national project and achieve synergies that will benefit the Group’s growth in the coming years.
The store, which became the property of Fragadis through a purchase and sale agreement, was renovated from the former Economy Cash with the company’s strong intention to stimulate business activity through professional service, excellent customer care and carefully selected fresh ingredients. will continue to operate under the banner of , high quality products.
According to Mr. Fragadis, “This operation is an important milestone in our expansion strategy, strengthening our position across the Levantine region of Spain beyond the summer season and extending the Mediterranean arc that connects the region with the southern part of the province of Barcelona. ”The Region of Murcia represents an important business challenge to grow and develop in order to increase its competitiveness in the food sector market.
Fragadis will set a new growth record in 2024
Fragadis is therefore set to record one of the biggest years of growth in its entire history, thanks to new store openings and the acquisition of 30 new facilities, the latter contributing to a 30% increase in the company’s sales. Contributed.
The acquired supermarket will be a modern facility with a large sales area of 1,000 to 2,000 square meters, where customers will enjoy all the necessary services, including parking, facilitating an excellent shopping experience.
With the introduction of these new supermarkets, the total area will be 110,000 square meters, which, together with the current area of Fragadis, will reach a total of 280,000 square meters with 218 stores. Meanwhile, the Group continues to actively seek new acquisitions in the market, while expanding its own store network and continuing its ambitious renovation and modernization plans.
Economic cash workers, who are considered essential personnel, will join the current Fragadis team, and this substitution will bring the team’s staff size to 2,900 professionals.
A story that continues to grow
The history of Fragadis began in 1959 with João Fraga Pascual and his wife Rosa Moluna Gil. In 1961 they opened a small family business. Initially focused on selling fruits and basic food items, it was then known as a typical grocery store and gradually grew until it reached 15 sales locations in 1997.
In 2000, they acquired 22 new supermarkets belonging to the company Supermercats 3B. Continuing our strategic expansion plan, 2014 saw the significant acquisition of 57 supermarkets. In this case, the acquisition from the Mikel Alimentacio chain established Fragadis as a leading company on the market.
Four years later, in 2018, Fragadis acquired nine stores from the Salinas chain in the provinces of Lleida and Aragon. In just a few months, another major acquisition will be made of 57 facilities of the corporation Sucesores de Pedro Soriano Buforun, which will become part of Fragadis. Thanks to this latest operation, the company has expanded its sphere of influence to the territory of the Valencian community.
Currently, Fragadis has managed to consolidate its space in the highly competitive distribution market. The company has continued to grow at a steady rate until today, and this year it acquired Alforja, Villajoyosa, Petrer, Gandesa, Oliva, Cambrils and Favara supermarkets, bringing the number of Spar and Eurospar brand sales outlets to 188. With the addition of the new Economy Cash supermarkets, we now have a total of 218 supermarkets in the Community of Valencia, Catalonia, Aragon, Albacete and Murcia, giving continuity to our expansion across the Spanish Levant and gradually expanding domestically. supermarkets need to be integrated. project.
