Roomvu, an artificial intelligence video marketing platform for real estate agents and brokers, recently launched Engage Pages, a landing page tool built directly into the Engage platform that turns social media clicks into booked reservations.
The pitch is more about conversions than vanity metrics. While most marketing tools are optimized for views, Roomvu believes agents care more about what happens after the view.
Engage Pages provides agents and real estate professionals with personalized, branded landing pages in under five minutes, with the idea that every click from a social post, video, or ad should have a clear path to the client.
Inman recently sat down with Roomvu CEO and Co-Founder Sam Mehrbod to talk more about Engage Pages, the latest trends in real estate marketing, and what he’s most looking forward to at Inman Connect San Diego in July.
The following conversation has been edited for length and clarity.
Inman: Can you tell us more about Roomvu’s Engage page?
Sam Mehrbod: We found that agents were spending a lot of time and money on websites that no one actually visited. The website is actually a storefront. Websites are necessary, but they are expensive and the profits are low. You’re probably paying $1,000 a year just to feature your product listings and bio.
What we wanted to do was make it easy. They started with a mini website, but the agent wanted more customization. So we built an MCP that connects to the AI model. Your listings, testimonials, AI portraits, your testimonial DNA, neighborhood FAQs, and more are all captured. I connected it to an HTML creator that builds beautiful landing pages from simple chat commands.
We then realized hosting was another friction point and decided to host it ourselves. It’s free. Agents can simply say “Add a team member,” “Remove this bio section,” or “I’m a first-time home buyer expert” and it will update. The goal is SEO and now to make AIO available at a price point suitable for solopreneurs.
Another problem seems to be solved by its intuitiveness. No web design skills required.
that’s right. It’s a chatbot. You can say, “I want a landing page for an open house,” and they’ll build you a page with lead capture, email notifications, and AI reception. Previously, you had to consult a developer to make changes. For us, as a technology company, a single design change can cost 60 designer and developer man hours and probably $4,000 to $6,000. This time it’s a command.
Where do most agents’ marketing budgets go now? Where do you think they’re wasting their money?
Think of your agency as a small business. They have email marketing subscriptions, video messaging subscriptions, AI avatar subscriptions, and ChatGPT subscriptions. It multiplies rapidly. The winners in this new AI era will be the platforms that bring it all together into one super app. The idea is that once you have a conversation and say, “I want you to do this,” it’s done. I think marketing in the new era is more like a marketing battler. “We have a new listing. Please post it.”
How automated will agent marketing be a few years from now?
we are already there. Let me show you. So, if I go to Claude right now and say, “What are my products?” it connects to Roomvu MCP and pulls everything in. Then you can say, “Please schedule an open house for Sunday from 10 a.m. to 12 p.m.”
He understands what I mean and makes a schedule for me. Then, say “Draft social captions for my open house,” and the content will be created and scheduled right in your Roomvu dashboard.
That’s the whole change. Until now, everything was one-way. I pushed the data to the tool. Now it goes both ways. There is a real conversation, and the tool works based on that.
Some consumers seem wary of AI-generated content. Is there a risk that agents will lose credibility if they automate too much?
Some basic rules. First, AI headshots are the safest. No one will know about it and agents will promote them right away. For video, it’s the mix of formats that matters. Not only can you use a teleprompter to read AI-generated scripts, but you can also use your camera to capture real, authentic stories. That balance keeps it from feeling like something purely produced.
Especially for avatars — up to 8 seconds. Within 8 seconds, people feel like they’re looking at a real person. Beyond that, you’ll usually notice, but conversions will drop.
The other thing is voice. We ask our agents a series of questions to define their tone, rhythm, and phrasing. That way, your content will sound like them and not a generic AI. Engagement decreases when people come across as not being themselves.
How important is video marketing to agents right now, and what are the agents doing it doing right?
Consider an agent who generates 19 to 20 deals per year. They’re not doing it through cold lead generation. They do it from their own sphere, from people they already know and trust.
The video serves two purposes for the group. The first is to remind people that you’re still in business (in fact, this is the number one reason people don’t call their agents after five or six years; they assume they’ve moved on). The second is to position you as a thought leader.
Which social media platforms should agents prioritize?
YouTube remains the most durable. Facebook has started charging for business content. If you post business-centric content on your personal channel, you will actually be penalized. Instagram is still very influential. LinkedIn doesn’t get many views, but it does get high quality views. That is, people with jobs and purchasing power. This is a quiet network that quietly generates genuine leads.
TikTok — You can see that agents are getting a lot of views but fewer leads. The demographic is still making a living rather than buying a home. Also, adding your brand or phone number to your TikTok videos will limit your reach. That said, the “start TikTok now before it becomes the next Instagram” argument has been around for five years, so I’m not sure it’s accurate.
What will we be talking about at Inman Connect in July?
I’m running a 1.5 hour hands-on workshop called “Creating an AI Twin.”
Participants bring their laptops and work together to create their first avatar step-by-step using HeyGen. They walk away with their actual avatars. It’s no longer a mystery. they accomplished it. they can use it.
What conversation are you most looking forward to having at the conference?
I think we’ll see more SaaS consolidation in real estate marketing, similar to what we’ve seen with brokerages. Marketing budgets are shrinking, and the tools that survive will be those that are tailored to the user, rather than complex platforms that require agents to learn a new interface.
Newer versions of the software look like chat or voice assistants that act like humans working on your behalf, such as listing assistants, transaction coordinators, and marketing managers. AI agents are no longer just a buzzword. We are closer than ever to that reality.
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