The functionality of this technology was previously limited to text generation. Intel has now discovered that it touches more parts of the brokerage than ever before.
Last year, Intel tracked a small group of AI power users at a brokerage firm who adopted the technology across a variety of tasks and reported “significant” increases in productivity in the process.
Now, the rest of the brokerage industry is catching up.
The latest Intel Index findings reveal that AI has been more widely adopted in recent months for increasingly complex tasks that were once reserved for cutting-edge users. While some agents previously used AI only to generate property descriptions and social media text, they are now using it to edit images, process market data, and even, in some cases, manage leads in their customer databases.
Intel’s interactive comparison tool allows you to take a deep dive into how power users and the rest of the securities community are converging on their AI habits.
See the new tools and Intel’s full analysis in this week’s report.
the gap begins to narrow
Intel has long tracked the adoption of AI in brokerage firms, and in the past, only a select few agents used these tools for purposes other than simple text generation for property descriptions or social media posts.
That’s starting to change.
Amid these changes, agents who claim the greatest productivity gains from AI are especially likely to say they use AI for analytical tasks such as market data analysis and contract summarization compared to other agents.
It also remains at the forefront when it comes to image and text generation for social media marketing.
However, the gap in all these areas is rapidly closing. And as those gaps have closed, more agents have jumped into the “power user” category, nearly doubling their share of all agent respondents from August to April.
A small group of real estate agents has also begun experimenting with AI-assisted coding, one of the areas with the highest adoption of AI in the broader economy.
Thirteen percent of power users and 5 percent of non-power users surveyed in April told Intel they use AI to write code for custom apps and tools.
And even many of the power users who are taking full advantage of AI today have yet to embrace more autonomous environments, such as Claude Cowork, Claude Code, OpenAI’s Codex, or similar capabilities being rolled out by some of the largest brokerages.
Only 9% of respondents said they primarily use AI in “agent or integrated environments.” In this environment, your model can directly access files or software and perform multi-step actions on your behalf. Instead, 75% said they use a standard chat interface where they manually type or paste text to add files and the model generates output.
Assuming continued adoption and improvement in these so-called agent environments, we expect the Intel team to continue monitoring these areas in future research.
Methodology note: This month’s Inman Intel Index survey was conducted from April 22nd to May 5th and received 435 responses. The entire Inman reader community was invited to participate, and a rotating selection of randomly selected community members were encouraged to participate via email. Users answered a series of questions about their self-proclaimed niche in the real estate industry, including real estate agents, brokers, financiers, and proptech entrepreneurs. Results reflect the views of our passionate Inman community, but do not necessarily align with the views of the broader real estate industry. This survey is conducted monthly.
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