Opendoor launches “Cash Now, More Later” nationally with RealScout as launch partner, giving agents two commissions per seller.
Homes are on the market longer than at any point in the past seven years, according to Redfin. Opendoor is betting that the gap between sellers who need certainty and markets that can’t provide it is large enough to build a domestic product.
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The company on Tuesday launched “Cash Now, More Later” nationwide with RealScout as its industry launch partner. RealScout promotes itself as the leading lead nurturing and co-housing search platform for agents, and is the first platform to display live Opendoor cash offer requests directly within agent workflows.
Through RealScout, agents can present three paths to eligible sellers. One is the traditional Opendoor cash offer. New “Cash Now, More Later” product. Or traditional sales.
In a Cash Now, More Later deal, Opendoor buys the home and the agent earns a 1-2% bonus commission on closing. When Opendoor relists and resells a property, the agent again earns the full commission. That means you get two days’ pay for one seller relationship. Agent remains a Registered Agent during the Registration Term.
“In a market where transactions are slow, financing is tight and many deals fall through, agents who can provide sellers with more certainty and more choice will win,” said Andrew Flachner, co-founder and CEO of RealScout. “Opendoor’s cash offer options, such as Cash Now, More Later, are now part of agents’ workflows, and built-in protections keep agents at the center of the transaction.”
their customers, their transactions
When an agent requests an Opendoor offer for a client through RealScout, Opendoor does not use that activity to solicit or market directly to that client. Press releases provide an easy-to-understand summary of your database, customers, transactions, and more.
This framework is a direct response to one of the persistent concerns that agents have been voicing as iBuyers and platforms seek tighter integration into agent workflows. In other words, exposing your clients to tech companies is the first step to losing them.
Kaz Nejatian
The product also allows agents to adjust the upfront cash amount in real time to each seller’s situation, giving them flexibility that sets them apart from fixed-price iBuyer offers. Clients can also express interest directly through RealScout’s Home Value Alert tool, which notifies agents to start an offer conversation.
Kaz Nejatian, CEO of Opendoor, said: “RealScout agents can now run live cash offer requests within the workflow for every property they target, and can adjust the cash advance amount to each seller’s situation, allowing them to tailor exactly the right solution in real time.”
This integration is now live in all Opendoor markets nationwide.
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