Real’s deal with REMAX will create a platform of 180,000 agents as the merger reshapes competition among intermediaries.
The Real Brokerage, Inc. has agreed to acquire REMAX Holdings, Inc. in a deal valued at approximately $880 million that combines a rapidly growing AI-powered brokerage with one of the industry’s most recognized global franchise brands, the companies announced Monday morning.
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The two companies will merge under a new holding company, Real Remax Group, to create a platform that combines brokerage, franchising, mortgage loans, and ancillary services. REMAX and Motto Mortgage, which claims REMAX is the only national mortgage brokerage franchise brand in the United States, will continue to operate under its existing brand.
Real has grown rapidly in recent years as a single-entity, cloud-based brokerage model focused on agent technology and financial tools, including the reZEN transaction platform, Leo AI assistant, HeyLeo agent AI service, and Real Wallet financial products. The REMAX acquisition signifies the incorporation of the brokerage’s franchise model, and executives say these tools are expected to be built into REMAX’s franchise infrastructure to increase agent productivity and streamline transactions.
“This acquisition is an important step in our commitment to building a technology platform that empowers real estate professionals and improves the consumer experience,” Real Brokerage CEO Tamir Poleg said in the announcement. “Integrating Real’s technology and operating model with REMAX’s global reach and franchise model is a transformative moment for the industry.”
Mr. Poleg will lead the combined company, which will be headquartered in Miami and will continue to trade on the Nasdaq under the ticker REAX. The transaction is expected to close in the second half of 2026, subject to regulatory and shareholder approvals.
Under the terms of the agreement, REMAX shareholders can elect to receive either 5.152 shares of the combined company or $13.80 in cash per share, on a pro-rata basis. Beneficial shareholders will receive one share of Real Remax Group stock for each share they own, and are expected to own approximately 59% of the company’s stock after the transaction closes. The deal is not subject to financing as Real has secured commitments of $550 million from Morgan Stanley and Apollo Global to refinance REMAX’s existing debt and finance cash consideration, the company said.
On a pro forma basis, the combined company will generate approximately $2.3 billion in revenue and $157 million in adjusted EBITDA in 2025, before synergies. The agreement is expected to be accretive to revenue and earnings within the first full fiscal year and is expected to generate approximately $30 million in annual run-rate cost savings, with the majority expected to be realized by the end of 2027.
Once this deal is completed, the size of the Real will increase significantly. The combined company will support more than 180,000 agents in more than 120 countries and territories, including more than 100,000 in the United States and Canada, adding REMAX’s approximately 145,000 agent franchise network to Real’s existing agent base of more than 33,000 agents. Together, the two companies will support approximately 1.8 million trading sides worldwide in 2025.
The deal comes amid a wave of accelerating consolidation across the securities industry. Compass has grown aggressively through acquisitions, highlighted by a $1.6 billion deal with Anywhere Real Estate, the parent company of Coldwell Banker, Century 21, Sotheby’s and Corcoran, and has reached scale never before reached by any real estate brokerage, with approximately 340,000 agents in approximately 120 countries. Real’s move to REMAX is the next big move in an industry that is rapidly restructuring around platform scale, technology investment, and global expansion.
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