Infinity, a REACH-backed listing engagement platform that combines virtual tours, Google Street View, and an AI “neighborhood” assistant, is moving further into the residential real estate space with a pitch aimed squarely at agents’ pain points. That means capturing consumers faster, evaluating them faster, and keeping the entire conversation within one listing experience.
In an interview with Inman, CEO Lisa Nickerson said Infinity is designed to help agents address modern buyer behavior, where prospects want instant answers, bounce between multiple listings, and often abandon inquiries if follow-up feels too slow or piecemeal.
“The most important thing for the real estate agent community to know is that we are not trying to drive out real estate agents,” Nickerson said. “We’re actually giving real estate agents more tools and capabilities. Realtors don’t need to learn AI; they just need to leverage AI.”
A single “space and place” experience
Infinity’s core product is a content-agnostic virtual listing experience that can capture a variety of media, including Matterport, video, 360-degree tours, and standard listing photos, and display them in a single interactive interface. The differentiator, Nickerson said, is how the platform connects the in-room experience with the external context that buyers care about.
When consumers want to know where a property is on their street, what’s nearby, and the feel of a neighborhood, they typically open multiple tabs to piece together the information. Infinity aims to bring these moments together into one flow by integrating Google Street View and an AI-powered assistant.
“If you’ve ever looked at a place and wondered where it is on the street, it’s like opening another window,” Nickerson says. “If we add an AI agent to this, someone can look at a list and ask the AI, “Show me my bedroom, show me the pool,” or even “Show me where I go to walk my dog.”
Instead of clicking through dozens of photos, buyers can ask questions conversationally. Nickerson said the platform can respond in any language and keep users on the platform rather than kicking them off.
From curiosity to competent leads
Infinity’s bigger bet is that these questions about school, commuting, parks, running routes, and walking the dog are more than a buyer’s curiosity. They are intentional signals.
Nickerson said agents can receive a record of a consumer’s question so they can follow up with context rather than a generic lead response.
She contrasted this with portal-driven lead funnels, where inquiries can be resold or routed through a broader lead marketplace. He said Infinityy is designed to send engagements directly to listing agents if users choose to share their contact information.
The platform can also connect prospects to agents in real-time. When someone requests a call, agents can receive a text message and the conversation can escalate into a Zoom-like session within the listing experience.
“This is a way to meet people very quickly and quickly and engage prospects right away where they are. You don’t have to send an email or follow up, and then you can move on to the next step,” Nickerson told Inman.
“Two tours instead of five”
Infinity also focuses on collaborative shopping, especially for buyers who seek input from partners, family members, and contractors.
Nickerson described an experience that allows multiple people to explore a property simultaneously without sharing a screen and navigate the listing environment independently. If one person finds something worth looking at, others can “jump” to that exact location.
“This is not screen sharing,” she said. “They can be in different places at the same time. If you say, ‘Lisa, you have to see this pool,’ I’ll click on your face and I’ll be in the pool with you right now.”
She added that this dynamic can reduce wasted in-person showings, as buyers do more research and decision-making up front.
“What real estate agents are finding is that people are exploring the area and exploring a lot on their own before taking a physical tour,” she said. “And they’ll be doing two tours instead of five.”
MLS distribution and compliance
Nickerson said partnering with MLS is a key focus of Infinity’s residential growth strategy, citing its Miami operations as an example. By integrating with the MLS, Infinity will make it easier for buyer’s agents to assemble a portfolio of interactive listings, even if seller’s agents have not actively adopted the platform, she said.
“If we’re talking to MLS (we’re talking to Miami), every listing could potentially become an Infinity listing and it would be put there whether the seller’s agent is using it or not,” she said.
She also emphasized compliance. Infinity’s AI is built on data provided by property information to obtain property-specific answers in accordance with fair housing regulations, she said.
“AI can’t just go into space and say, ‘Oh, we got permission in 2017,'” Nickerson said. “Stays on your list.”
Neighborhood-type questions, such as where nearby schools are located, can also tap into broader sources such as map data, she added.
Power users and “new habits”
As with many agent technology products, Infinity results are usage dependent. Nickerson said top agents are most enthusiastic about the tool because it helps them generate leads instantly and differentiate their listing presentations by offering 24/7 availability.
She cited a Connecticut-based eXp Realty agent as an example of a power user who leveraged Infinityy to acquire properties and close invisible deals with international relocation buyers.
Nickerson said agents can also “edit” the experience by adding local comments, such as notes about the school, or prompting the AI to highlight key features.
“People who work hard and edit it and make it even better will get better results than if they just leave it as is,” she said.
But her message to agents is that onboarding is intentionally simple.
“For listings, all they have to do is hit ‘submit,’ and it becomes an Infinity listing,” she says. “It’s very simple. Just get people into new habits.”
what happens next
Nickerson said Infiniti is launching new marketing efforts in Miami and will spend the next few weeks meeting with local agents and trainers to gather feedback and improve the implementation.
A key challenge is to educate consumers as well as agents, she added.
“Then we need to train potential buyers to look for Infiniti listings and ask for all this information,” she said.
For Nickerson, it’s not about more data, but faster decision-making and a tighter feedback loop between buyer requests and agent responses that are at the heart of the product.
Email Nick Pipitone
