We are living in one of the most interesting moments the real estate industry has ever seen. Technology is changing every day. It’s faster, smarter, and most importantly, more practical. And for the most professional agents—those who are actively engaged in it—these tools are more than just a nice-to-have. They are becoming a competitive advantage.
Agents who are winning with technology today are not using it to replace human relationships. They use it to remove friction. They’re increasing efficiency so you can spend more time actually growing your business.
7 AI tools to get more time in your day
Here are seven tools that are making a big difference for agents today. These are tools that help agents move faster, communicate better, and run an optimized business.
Wisprflow: speak without typing
One of the biggest bottlenecks for most agents isn’t effort. It’s time. And just typing can take up a surprising amount of time. Wisprflow completely changes that.
Instead of typing emails, MLS descriptions, and notes, speak. The AI listens to it, cleans it up, and delivers a polished, grammatically correct version in seconds.
Most people type about 40 to 45 words per minute. Most people speak four times that fast. That gap alone should attract attention.
Agents use this to dictate emails between appointments, write listing descriptions on the fly, and organize follow-up messages without losing their natural voice. You can still review it before sending, but you’ll no longer start from a blank page. The result is faster communication and less delay.
PromptPerfect: Get better results from AI
Most of the agents who said the AI ”didn’t work for them” actually didn’t have a problem with the AI. They had a serious problem. PromptPerfect solves that. Rather than spending time trying to figure out the “perfect” way to ask the question, give them a rough idea of what they want. Restructure and optimize prompts so tools like ChatGPT and Gemini can provide better answers.
In the early days, many agents found it frustrating because they didn’t know how detailed or structured their AI needed to be. This tool removes that friction. Get more power with less trial and error, resulting in more consistency and less wasted time.
Plaud: Capture and summarize conversations
One of the biggest mistakes agents make at appointments and meetings is trying to take notes without being fully present. Plaud solves that problem. These small wearable recorders capture conversations and use AI to summarize them into clean, organized notes.
Agents use them for listing listings, buyer consultations, and even live events. Instead of worrying about missing something, stay focused on the person in front of you. You then get a structured overview of key points, action items, and priorities.
Doctors are already using this technology to examine patients. It’s easy to see why it’s so effective in the real estate industry.
AnswerThePublic: Know what your prospects want
If you want to win online today, guessing is no longer useful. You need to know what questions people are actually asking. AnswerThePub provides that insight. We extract real search behavior from Google and our AI platform to show you exactly what people are typing when researching neighborhoods, agents, and the buying and selling process.
This is valuable for content creation. Instead of posting things you think people will be interested in, you’ll be answering questions people are already asking. This is how you show up in search results, and increasingly how it’s recommended by AI.
Agents who use this tool don’t just create more content; They are creating more relevant content.
Nano Banana: Image enhancement and creation
Visuals are still important, but standards have changed. Tools like Nano Banana, built on Google’s Gemini platform, are quickly becoming the go-to tool for image enhancement and creation. Agents use it for things like thumbnails, marketing visuals, and lifestyle images related to their local market.
Repetition is key. You can’t just accept the first result. You refine it. Adjust the lighting. Please change your perspective. Improve reality. Improve quality quickly and save time compared to traditional design workflows.
This doesn’t replace professional photos for your listing, but it will dramatically improve your day-to-day marketing assets.
ManyChat: Automate and instantly join
Social media success today is about more than just posts. It’s about engagement. ManyChat allows agents to automate comments and direct messages based on specific triggers.
If you’ve ever seen someone post something like, “Comment (whatever you choose) in the comments section below and I’ll send you all the details,” there’s a good chance they’re on ManyChat. In this example, if someone comments “(whatever word you choose),” ManyChat will automatically send you a direct message with the requested details.
Here’s why this is important: This instantly creates a two-way interaction. Comments and DMs indicate engagement to the algorithm and increase the chance of seeing future content.
Agents using this do not replace conversations. Now you can get started faster and more consistently without having to manually manage all your messages.
ChatGPT: All-in-one AI assistant
No list like this would be complete without ChatGPT or the easiest-to-use generation AI platform. Think of it like a CRM. The best ones are the ones you actually use.
Agents are using AI to plan weekly schedules, build follow-up systems, outline listing launch strategies, and generate content ideas tailored to local markets. Over time, the real value comes in systemization. Every repeated process becomes smoother.
The agents that make the most money never use AI. They’re building it into the way they operate.
conclusion
None of these tools can replace skills, experience, and relationships. What they do is remove friction. You’ll spend less time typing, organizing, guessing, and repeating tasks that don’t require specialized knowledge. This increases your ability to do what your clients actually value.
Technology has always benefited professionals who adopted it early and used it intentionally. This moment is no different. By proactively leveraging these tools as efficiency tools rather than shortcuts, you’ll have more time, better communication, and a cleaner business than ever before.
And that’s what true leverage looks like in today’s market.
Jimmy Burgess is Chief Coaching Officer of HomeServices of America and President of Berkshire Hathaway HomeServices. Connect with him on Instagram and LinkedIn.
