In a new survey, 97% of brokerage leaders say their agents are using AI. Real estate professionals use this technology to write property descriptions and manage marketing campaigns.
A new study suggests that almost everyone in the real estate industry is now using artificial intelligence, with the study’s authors concluding that the technology has “officially passed the tipping point”.
Delta Media research specifically found that 97% of brokerage leaders say their agents use AI. This is up from 80% in 2024, when Delta Media first conducted the study. When asked about the importance of AI, brokerage leaders rated it 7 out of 10, with 10 being the highest score.
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The study, which broke down AI use by specific tasks, found that 82 percent of agents use AI to write listing descriptions, up from 58 percent in 2024. Additionally, 74 percent of agents use AI to create online content such as blogs, and 49 percent use AI as a tool to assist with social media marketing.
“Over the past three years, we’ve seen AI move from a curiosity to a capability and become embedded in the average agent’s daily workflow,” Michael Minard, owner and CEO of Delta Media, said in a statement.
“The use of AI among brokerages has become virtually ubiquitous,” Minard added. “In 2026, the question is how brokerage firms will ensure that AI is being used accurately, responsibly, and in a way that provides real value to both agents and consumers.”
The statement went on to describe AI as “infrastructure” rather than just a “technological experiment,” adding: “Between 2024 and 2026, real estate brokerages will move from dabbling with AI to integrating it into their core operations.”
The survey is based on responses collected in December from “more than 100 real estate brokerage owners and executives.”
This study follows other recent findings that also show the prevalence of AI in real estate. For example, earlier this month, real estate tech company Rechat released a report claiming that it has become the fundamental operating system shaping how agents market properties, manage leads, and communicate with clients.
Rechat’s report points out that “by the end of 2026, 80 percent of top producers will work entirely within an AI-integrated ecosystem.”
Elsewhere in the industry, technology company Humaniz last week announced plans to launch an AI-powered agent recruitment platform.
And on Thursday, Fundrise, which bills itself as the nation’s largest investor-direct alternative asset manager, announced the launch of RealAI. In a statement, the company described the service as a “groundbreaking real estate intelligence platform that transforms the way investors and multifamily professionals analyze real estate and markets.”
In a Thursday statement to Delta Media, Minard ultimately suggested that the ongoing transition to AI is a once-in-a-lifetime opportunity for agents.
“Delta’s annual study highlights the fact that AI is reshaping real estate faster than any technology we’ve ever seen,” Minard said. “AI will forever change how brokerages operate, how agents deliver value, and how the entire real estate experience is managed.”
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