American Fork, UT, July 24, 2025 – ELB Learning, a provider of immersive learning solutions trusted by more than 80% of Fortune 100 companies, today announced the launch of its latest services, sales transformation and enablement (ST&E). The service leverages behavioral science, advanced technology and talent optimization to provide enterprise sales leaders with data-based strategies and buyer-located execution that unlocks the potential of their teams.
Research shows that it can take on average 12-15 months for a new enterprise sales representative to become a top performer, with 67% of sellers feeling that training isn’t properly prepared for buyer conversations. Meanwhile, organizations face missing quotas and losing revenue opportunities. The ST&E approach bridges the gap between training and real-world sales execution and reduces the duration between training.
“The realization of traditional sales is no longer sufficient. We can’t prepare our teams because of the complexity of today’s sales environment,” said Andrewally, CEO of ELB Learning. “ST&E is designed to diagnose, design and activate systematic change by aligning strategy, talent and execution in ways that actually drive performance. When we applied this approach, over 60% of our teams closed their trade before they began the quota period.
ELB Learning’s ST&E solutions help businesses move beyond one-time training and build sustainable realisation systems through holistic, performance-driven processes. Services include:
Human Resource Benchmarks – Benchmark cultural fit for cognitive and behavioral profiling, identify competencies equivalent to excellence, reduce ramp times, and align talent with those that promote quotas and retention. Custom Content Development – Customized Learning Experiences, Playbook Development, Value Message Creation, Modifying the Behavior of Upskills and Drives. Sales strategies lined up for buyers – sales stages, value stories and tools designed around the actions of real buyers to increase relevance and transaction speed. Coaching Strategy – Framework-based coaching and complex trading strategy systems that turn insights into sustainable performance and victory. Targeting Strategy – Ideal customer profile design that aligns buyer psychometrics with account segments. Training Technology – AI-powered practice platform, gaming learning tools, and a practical playbook that promotes consistency. Experience Mapping – Identify buyer journey mapping key experience gates to prevent early solutions and maximize after-sales value. Accelerating Growth – Outbound strategy design that drives pipeline acceleration through tailor activity, clear goals, and effective personnel engagement.
Alicia Shevetone, SVP of ELB Learning’s strategy and execution, said: “This illustrates an important inflection point in the elbow as we rethink workforce transformation in an increasingly complex business environment and evolve our strategy into the market to coordinate growth, talent and learning.”
ST&E extends ELB Learning’s suite of enterprise learning solutions, including video-based training platforms RehearSal®, TrainingArcade®, Learning Experience platforms, and 360° immersive learning simulations. For more information about ELB Learning’s ST&E service, please click here.
Learning about elbow
ELB Learning offers industry-leading software and professional services that enable businesses to unlock people’s greatest potential through customized learning experiences. As a full-service learning and development partner, ELB Learning helps clients develop, deliver, manage and optimize learning programs tailored to their organization’s business goals. Customers will benefit from cutting-edge learning technology solutions and services, including gamification, virtual reality, video practice and coaching, staffing and courseware. ELB Learning also provides expert consulting, development and training for your organization’s AI initiatives to discover how employees can work smarter and more efficiently. Today, 80% of Fortune 100 companies trust ELBs who are learning to improve their corporate learning experience. For more information, please visit our website.
