This week at Keller Williams’ family reunion, Gary Keller predicts a significant market headwind in 2025. Whatever happens next, how can you prepare and thrive?
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Download every week, Inman’s Christimer Dock will take a deeper look at this week’s top lead story and provide you with what you need to meet up head-on on Monday. This week: At this week’s Keller Williams family reunion, Gary Keller predicts a significant market headwind in 2025. Whatever happens next, how can you prepare and thrive?
In January, INMAN CONNECT NEW YORK, Joe Rath, senior director of Brakerage Operations and industry head at Redfin, said that, according to Redfin’s annual survey, 71% of agents did not trade in 2024. He also stated that he did not trade at the same time. The percentage of survey respondents who said they would recommend that their real estate careers hit an all-time low last year.
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Last week at Keller Williams Family Reunion, Gary Keller repeated his tough market vision, both in the current and foreseeable future.
“It’s not getting better now. What’s interesting is that people continue to hope that it will gradually get better,” he added. “If you go back and look at history, it usually takes three to four years to enter a trough like this.”
“So, if you were going to come on stage today, it’s over. It’s all back. A simple deal is back, ‘That’s not true,’ he added. . “My guess is that this year and next year will have at least two years or more. That’s just a guess.”
Among Keller’s suggestions for improving agent outcomes was consistent lead generation. In particular, education for millennials and Gen-Z consumers on the benefits of homeownership. And time.
“Give it time for real estate, and it all goes well,” said KW’s Industry Director and Learning Jason Abrams.
There is no easy answer to down markets, but staying with best marketing practices and information can come you a long way. Fortunately, you can always rely on Inman for the insights you need from industry-leading contributors. This week, learn more about the economic numbers you need to know right now, find ways to answer and overcome seller objections, and learn lessons from one of the greatest names in the luxury niche.
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