ERA Real Estate concludes the year with a marketing campaign, “It’s time to move up,” highlighting the brand’s growth and recording a 99% recommendation rating among consumers.
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ERA Real Estate concludes the year with a marketing campaign, “It’s time to move up,” highlighting the brand’s growth and recording a 99% recommendation rating among consumers.
alex vidal
“This campaign highlights our commitment to innovation and growth and reinforces our dedication to supporting agents and intermediaries,” ERA President Alex Vidal said in a written statement. Ta. “This is a new chapter in our journey as a brand, and we’re excited about the role it will play as we continue to grow in the months and years ahead.”
ERA will soft launch the campaign in November on its social media profiles on Facebook, Instagram and LinkedIn, with a series of videos highlighting why renters and homebuyers want to move on, whether it’s getting married, growing a family or just building an addition. A 10-second spot was set up. We want a house that better fits our lifestyle.
The brokerage also highlights #MoveUpMoments in the local market, including buyer and seller closings, the final results of home staging and renovation efforts, testimonials from past and current customers, and highlighting excellent consumer service. We also provided our affiliates with customizable social media templates. From agents and other team members.
Erin Liban
Erin Leban, ERA senior director of field marketing, said the “forward” message also reflects the progress ERA has made over the past two years. According to the latest data, traffic to ERA.com increased by 131% year-over-year, and leads from the site increased by 68%. TextERA, a brokerage marketing tool, is a top lead source for affiliates.
“By leveraging insights from our network and focusing on community engagement, we are poised to elevate the ERA brand and deliver unparalleled value to our customers,” said LeBan. said in a written statement. By elevating brand meaning and relevance through messaging and imagery, we truly connect with the consumer journey. ”
The campaign caps off a year of resurgence for ERA, which saw a 300% increase in participation on its online learning and training platform, ERA University. The brand also experienced impressive recruitment and retention growth as SVP of Franchise Development Frank Malpica expanded ERA into key markets in California, Colorado, Indiana, Oklahoma, Louisiana and Florida. .
Meanwhile, Lee Ann Laughton, ERA VP of National Franchise Performance, said 55 percent of ERA brokers have been with the brand for 20 years or more, helping the brokerage hold the record.
In February, Vidal told Inman about his plans to push ERA into the spotlight. This is a 180 degree change from the brand’s usual low-key approach to marketing and building brand awareness.
“ERA is a company that has been working quietly for many years,” he says. “As a company, we don’t often talk about all the great things we do, but this is an opportunity to speak out loud about all the things we’ve accomplished.”
“ERA has 43,000 agents worldwide. Five of our employees and brokers are RISMedia newsmakers, and seven of our real estate agents are in the National Association of Hispanic Real Estate Professionals Top 250 Listed and owner of ERA Brokers, I was part of the latest Swanepoel ‘Power 200,’ he added. “That’s our motto: Be too good to ignore. We’re excited to share that and get everyone excited and let the world know what a great company we are.”
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