The least scary thing about this movie is definitely the blood and rotting corpses, which I won’t reveal in detail to avoid spoilers. The scary thing is, if you’re already in your 50s and a woman, you see a portrait of a society that ignores, replaces, rejects and excludes you: a mix of Dali and The Fly. It is important to understand that the endless obsession with eternal physical youth ultimately only contributes to allowing us to Frankenstein ourselves, our faces and bodies. That’s what I’m doing. A cocktail of substances swarms into our bodies and only God knows what the consequences will be. More population with fewer features and more cat faces, worthy of Kennedy Park.
But let’s talk about marketing and why Substance is both a wake-up call and an opportunity for entrepreneurs, employers, and brands in general. According to Ipsos research, 54% of Peruvian families have a head of household aged 50 or older. Looking at the socio-economic level, we see that 56% of people in this age group belong to desirable segments A, B and C, 47% use a bank account and 33% shop online.
Related article: The secret to the success of Kim Kardashian and her brand Skims
If you’re not already interested in this group, I’ll explain it from a different perspective. The Tsunami Latam study reports that global birth rates have declined significantly. In Latin America, between 1950 and 2020, fertility rates fell from 6.1 to 2.2 children born alive per woman, and thanks to advances in technology and medicine, we lived an average of 15 years You will live 20 years longer. And just in case there was any doubt that the silver economy would rule the world, he says that by 2090, the same region will have the highest proportion of people aged 60 and over on the entire planet (36%). It is stated as follows. IDB group.
So the question is: What are we doing with this segment, only producing ads for incontinence diapers, bone strengtheners, and denture fixing creams? Why, when even Brad Pitt is elderly? Will we continue to use the common image of grandfather to refer to people over 50? Even though we have a critical mass of customers who are hungry for fun and want to have fun, why do we have credit cards for Generation Z who are gaining purchasing power (almost all the cards I know have failed)? ) and entertainment services? Life before the famous empty nest? When will we realize that by letting go of talent because of age, or not hiring for the same reason, we are depriving ourselves of dedicated, loyal, responsible, and experienced professionals?
As I spoke with Nueva Longevidad consultant and mentor Marité Duarte, the silver economy is actually an “invisible economy.” We’re missing out on millions of opportunities because we’re not looking at it. According to Cristina Paredes, senior investment officer at IDB Invest, the value of the silver economy market is estimated to be between US$2 trillion and US$15 trillion. I hope these numbers open our eyes and help us understand that long-lived hens and chickens (no old chickens here) can produce good stock with good content.
may be of interest
About the author
Start standing out in the business world by receiving the day’s most exclusive news in your inbox here. If you don’t have an account yet, register for free and join our community.
Source link
