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This year is about more than just working hard. It’s about working smarter. Continuing advances in AI, specifically ChatGPT, have made agents more efficient in ways that were unimaginable just 18 months ago. In this article, we’ll show you 7 specific prompts that you can copy and paste or slightly modify to get instant results.
RISE Framework for Success
I was fumbling around creating effective prompts until Rajeev Saaja, host of the Real Estate AI Flash podcast, introduced me to the RISE framework for creating prompts. This framework is an acronym that I currently use in every prompt I create.
The R in RISE stands for role. This allows the AI to understand who you want them to impersonate when creating the prompt, such as a real estate coach or an Instagram marketing expert.
The I in RISE represents input. This is where you provide the input necessary for ChatGPT to perform the requested task.
S stands for details. Here are some additional specific details.
Finally, E represents my expectation or desired outcome.
You’ll notice I use this principle in each of the prompts below. My hope is that you will not only find the prompts below useful, but that in the future you will have a framework that will help you write better prompts yourself. good.
business plan
All lasting and notable success comes from implementing a detailed plan of action. This prompt will help you create an actionable plan for your business. Your inputs and details will need to be tailored to your goals and numbers, but this framework will definitely provide you with a roadmap to your desired results.
I work as a real estate professional coach. i am a real estate agent [Your City]. In the past 12 months, I have closed 18 deals with $9 million in sales. My sales over the past 23 months include 8 listings and 10 buyer-side sales. Of the 8 items I sold, 2 came from referrals, 2 from past customers, 2 from my sphere of influence, and 2 from geographic farming. It was.
Of the 8 buyers I signed with, 2 are existing customers who I listed and sold homes on last year and have since purchased. Two came from online leads, two from open houses, and two from referrals.
My goal for the next 12 months is to close 24 deals and generate $12 million in sales. Ask as many questions as you need to provide me with an action plan that includes a detailed business plan with daily, weekly, and monthly activities to achieve my desired goals over the next 12 months.
social media content ideas
Most agents want to expand their reach and increase engagement on social media. This problem usually occurs when you don’t know what to post. The following prompt uses Instagram, but this will work on any platform by simply replacing the name of the platform in the prompt.
I specialize in creating content for real estate agents and work as an Instagram marketing expert to attract buyers and sellers to your business. Please provide me with 10 Instagram Reel ideas that will generate Instagram Reel engagement and shares, get more followers, and promote me as a local real estate professional. [Your City].
Please feel free to ask as many questions as you need to provide the details you need to give you the best idea possible.
Social Media Post/Reel Script
Once you have an idea for your posts and reels, the next step is to ask ChatGPT to provide you with a script or description for your posts and reels.
I work as an Instagram marketing expert who specializes in scripting Instagram Reels. I’m a real estate agent, and the topic I want a script for is “Why buyers shouldn’t wait for interest rates to go down to buy a home.”
The script will stop users scrolling, grab their attention in the first 3 seconds, increase engagement, and get them to send you a direct message to learn more about how I can help them with their home buying process. It must be designed to provide value. .
This is for an Instagram Reels script, but you also want to make sure your description is optimized for maximum reach. The following follow-up prompts will help you achieve that goal.
This is amazing! Next, provide an SEO-optimized description of this post/reel with a strong call to action that maximizes the reach of this post/reel and increases engagement with the post/reel.
Email newsletter headline
The open rate of your email newsletter determines the level of success of each email sent to your database. You can increase your open rates using the following prompts we learned from Saaja.
You are a professional email newsletter marketer. You know how to write an email subject line that makes people want to open it. I give it an email topic that I want to send, and it suggests 10 variations of email subject lines for that topic. The subject line should be short and compelling so that people want to open the email and read it. The topic is [insert].
Expired listing campaign
As inventory normalizes in many parts of the country, the number of expired listings and the opportunities they present continue to grow. If you’re looking for a way to outline a campaign to take advantage of this opportunity, use this prompt and adapt your offering to suit your local market.
I work as a real estate marketing expert. A series of seven letters or postcards for a direct mail campaign that will be mailed over a 10-day period to homeowners who have put their home on the market, but it hasn’t sold and the sales contract with their previous home has expired. Create. Your listing agent has expired. Your direct mail campaign should highlight how to sell your home in a differentiated way to help you sell your home for the highest possible price with the least amount of effort and time for the homeowner.
The purpose of this campaign is for homeowners to contact me to interview for listing agent positions to not only list their homes, but also sell their homes. Ask as many questions as you need to put together the most effective campaign.
catchy phrases for postcards
Postcards and mailers are a branding and marketing mainstay for many agents. But how can you stand out and grab the attention of your mailer recipients?
Stephanie Peters of Peters Collective serves the Greater Portland, Oregon market and uses ChatGPT to make her branding and direct mail marketing memorable. This is the prompt she uses and can also be copied and pasted for better visibility.
As a real estate marketing professional, create 10 short sayings for real estate postcards. [holiday or event]. Write in a creative tone that allows the reader to think positively of me, like my real estate friend. My goal with this postcard is to increase brand awareness.
Chick-Fil-A’s Sunday public offering presentation
“Chick-fil-A on Sunday Listing Presentation” is a system I created to help agents stand out in their listing presentations. As a result of this series of prompts and presentations to homeowners, your desired property will look like Chick-fil-A on Sunday after you take advantage of it…Done!
The key to making this listing presentation a success is using ChatGPT to put together a complete listing marketing plan that you can print and present to sellers. To keep this article from becoming too long, here are the prompts: However, if you want to know how to structure this presentation, I will share the complete process and presentation in this article.
Act as a professional real estate copywriter who specializes in writing MLS descriptions that encourage readers to make an appointment to see a home after reading your MLS description. Rewrite the following MLS description in a new, different way. [copy and paste the previous description]
If your previous MLS description is not available or you want to start ChatGPT from scratch:
Act as a professional real estate copywriter who specializes in writing MLS descriptions that encourage readers to make an appointment to see a home after reading your MLS description. Your job is to write the MLS description for my new listing. Ask as many questions as you need to understand the home so we can write the best MLS description possible.
This is amazing! Now rewrite this MLS description to sound more (professional, upscale, conversational, coastal, etc.).
The key is to print three MLS descriptions that homeowners can choose from in their listing presentation.
Next, create an SEO-optimized Instagram post to announce this home as a new listing.
No, write an SEO-optimized Facebook post announcing this home as a new property.
Next, write a 600-word, SEO-optimized blog post on LinkedIn announcing the home as a new listing.
Next, create a short, SEO-optimized YouTube video script announcing this home as a new listing.
Next, create an SEO-optimized TikTok video script announcing this home as a new listing.
Print each of these out to show homeowners which social media posts to use to promote their home in a property presentation.
So what are 20 unique and creative ways to market this home as a new property?
Choose a unique marketing idea from this list and add it to your regular marketing plan to give homeowners a clear understanding of the marketing plan you are implementing to sell their home for the highest possible price in the least amount of time. Masu. It requires minimal effort for them.
I believe that AI will never replace professional real estate agents. But I believe that agents who leverage AI to serve their customers at a higher level will absolutely outperform agents who don’t embrace this technology. I’m sure you’ll get results using these prompts.
Jimmy Burgess is a real estate agent and national team builder with Real Brokerage in Northwest Florida, serving the 30A, Destin, and Panama City Beach markets. Connect with him on Instagram and LinkedIn.
