Autumn flies by. The days are getting really dark, snow is falling in many places, and the holiday season is just around the corner. Before you know it, the new year will be here.
What this means: It’s time for real estate professionals to seriously consider their business prospects for 2025 and assess which measures to strengthen and which to leave behind.
Looking for inspiration? Here are three simple strategies that the most productive professionals adopt in January.
1. Strengthen relationships (may lead to referrals!)
In a human-centered profession like real estate, relationships are paramount. This means building meaningful and lasting connections with customers and industry experts.
For example, at the recent RE/MAX Elite Retreat, an exclusive gathering for the brand’s top producers in Napa, California, attendees found ample opportunities to make connections. The high achievers bonded through meet-and-greets and masterminds, spending three days with new friends and referral partners. Participants agreed that networking-focused events like this are a core part of their business plans for this very reason.
“Relationships are a great part of this business, but whereas we didn’t really get to use them early in our careers, they’re now our mainstay. RE/MAX agents share and support each other’s growth. We’re very motivated to do that,” said Tiffany McPherson, team leader at RE/MAX The Woodlands & Springs in Texas. “When you take the time to get to know someone, introductions happen naturally.”
2. Play the long game with digital marketing
Social media has become a non-negotiable means of increasing awareness and generating leads for your business. This is a convenient way to showcase your personality, share your skill set, and gain trust among potential customers, especially Gen Z and Millennials. In fact, the RE/MAX Future of Real Estate report found that two out of three young home buyers and sellers say it’s easier to find a property and learn about the process with a real estate agent on social media. It has become clear that it has become.
However, collecting your digital footprint takes time and patience, and you may not see the fruits of your labor until much later. Social platforms often educate people about real estate long before they are actually ready to enter the market.
“Social media is an opportunity to build your brand. A sign doesn’t necessarily close the day it goes live, and the same goes for social media posts,” says RE/MAX in Sugar Land, Texas. Nimesh Patel, broker/owner of Fine Properties, spoke during an Elite Retreat panel discussion. About video strategy. “But the more people see your content on a regular basis, the more they’ll think about you and the more likely they’ll be to put you first when they’re ready to buy or sell.”
3. Be consistent
I can’t say it enough. One of the most proven factors for top producers is consistency, from great customer service to effective marketing, strong branding, and more.
During a panel discussion on growth due to market changes, Christina Wasley, an agent with RE/MAX Escarpment Realty in Burlington, Ont., said: A few years later. The idea of consistency is very important. ”
With RE/MAX Brokerage, affiliates have access to cutting-edge technology tools and resources that help them provide a consistent experience for their clients. Additionally, they are building their business on a solid foundation of brands that people know and trust.
Learn more about how partnering with RE/MAX can help real estate professionals take their business to the next level in 2025.
