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Instagram is a great place to find inspiration and education on how to better serve your clients while growing your following. This list consists of 25 accounts that every agent should follow.
1. Andrew Undem @undem
Andrew Undem of Baltimore, Maryland does a great job of balancing business and personal content. He uses Stories to personally connect with his audience while showcasing his listings and marketing through posts and reels. His ability to both educate and entertain makes him a great follow for agents looking for inspiration on how to drive their business while connecting with their followers on a deeper level.
Brad McCallum of Calgary, Canada, is one of the most creative agents in the industry who showcases his properties through video. His YouTube channel and Instagram account are great sources for listing video inspiration. If you’re looking for creative inspiration and a blueprint for listing marketing, his Instagram account is a must-see.
David Childers of Keeping Current Matters does a great job of providing data and trends on items impacting the real estate market. He provides valuable insights that help agents form professional opinions about the market based on facts, and the visual explanations with slides provided by Keeping Current Matters make sharing information easy .
Emily McAllister, a resident of Greenville, North Carolina, shares local details including real estate, local events, and specials from local businesses. Her posts have an engagement rate of over 3%, which is a great model for expanding your social reach with local content that people love.
Glenda Baker of Atlanta, Georgia is one of the most successful agents in building a personal brand through social media. Her authenticity and ability to tell stories that educate while entertaining have led to her success online.
She was a great agent before becoming a social media star, but her reach skyrocketed with the advent of video and social content. If you’re looking for inspiration about the value of building a personal brand, look no further.
Haley Ingram with Coffee and Contracts provides easy-to-understand education on how to expand your reach on Instagram. She provides templates and trends in a way that agents can quickly take action and improve their social reach.
Heidi Harris of Raleigh, North Carolina is another example of how authenticity can help you attract your ideal customers. After receiving feedback that one of her properties was too dark, she posted an Instagram reel about how much natural light the house had, which led to a double-sided sale two weeks later.
Jason Cassity of San Diego, California balances local San Diego content with tips for agents. Three of Lille’s favorite restaurants in San Diego have been viewed nearly 300,000 times. This provides an excellent model for agents looking to offer similar reels for their local market.
Jason Pantana is a coach and speaker with the Tom Ferry organization. He has been providing innovative teachings on AI, marketing, and scripting for years. If you’re looking for the best new tools and strategies, Pantana’s page is what you’ve been looking for.
Jimmy Mackin, co-founder of Listing Leads, offers templated emails, direct mail, and scripts to get results. His bio says he is on a mission to be the most helpful person in the real estate industry. In my opinion, he might just be that person.
Katie Day from Houston, Texas uses her Instagram account to transport you and create a sense of community. She talks about her family, business, and her commitment to health. She does a great job of creating an environment where her followers want to be a part of what she’s doing. If you’re looking for an example of a balanced approach to content to grow your following, she’s a great follow.
Ken Pozek of Orlando, Florida is perhaps the best example of using video as a resource for all things related to his local community. He is your source for news on new businesses and activities in the Orlando area. His ability to be at the center of local information has helped him build a great business.
Lisa Dubois of Falls Creek, Virginia, created one of the most talked about list videos of the year. “If you want to play hide-and-seek with your new list, this is the place to hide,” she told Reel. It was great, racking up nearly 12 million views. If you’re looking for someone who creatively uses humor to promote their products or business, you’ll love this.
Michael Perry, a native of Salt Lake City, Utah, leads Utah’s No. 1 team. In just seven short years, the company has grown from a startup to closing more than 1,000 deals in 2024. His creative listing videos tell stories through cinematic angles, creative tones, and the use of music to create unique and easy-to-watch videos. Perry is a great Instagram account to follow for inspiration.
Mike Hage of Charlotte, North Carolina uses honesty and self-deprecating humor to grow his business and Instagram following. He made the reel go viral with the caption, “I asked my Gen Z employee to edit my video and she sent this back.” This hilarious video of him just taking a deep breath has been viewed more than 85 million times.
16. Neil Dhingra @neelhome
Neel Dhingra is a mortgage broker, national speaker, and host of a podcast that combines business growth content with interviews with business leaders. With over 190,000 followers, Dhingra creates the most engaging content available to agents.
Washington DC resident Omar Resid is still in his early 20s and has built a successful business through video and social media. In addition to his Instagram account, he also has more than 158,000 followers on TikTok. If you want to see what the next generation of great agents are posting, follow us!
Paige Steckling serves Utah’s luxury market. She balances high-end marketing with humor, which has led to her cult following online. If you’re looking for creative and luxury marketing to model in your local market, follow Steckling’s account.
Ryan Serhant has built one of the biggest personal brands in real estate. With a team of experts backing his Instagram account, it is a must-see for content to model and modify for your local market.
Shane Bergman serves the Space Coast of Florida. Humor and behind-the-scenes content help Bergman attract its ideal customers. Creative videos, such as the scene in Interstellar in which the son talks to his father (Matthew McConaughey) about becoming a real estate agent, are the type of creative content that attracts people who follow his account.
Sharran Srivatsaa is the president of Real and has over 360,000 followers on Instagram. Easy-to-implement strategies and motivating content are two of the reasons why so many agents find value in following Srivatsaa.
Steven Diaz lives in Fresno, California. His creative video content, such as his raps about real estate topics, is unique enough to make scrollers stop and check out his videos. His posts, which sound like Drake made a real estate song, have helped him amass more than 108,000 followers on Instagram.
Eric Simon, also known as Broke Agent, is one of the most entertaining followers on Instagram. I’m also the co-host of The Walk Thru podcast, where I interview top agents and share their best ideas on marketing and business growth. If you’re looking for smart humor that every agent can relate to, this account is for you.
Tiffany McLaughlin serves the Raleigh and Charlotte, North Carolina markets. She uniquely sells her luxury listings using video editing that goes from quick cuts to slow motion, with music playing in the background to set the mood. Her videos tell the story of the home and have built a solid following on Instagram.
You can’t make a list of people to follow on Instagram without including Tom Ferry. His 300,000+ followers are a testament to the fact that he is a coach and industry leader who does more than tell agents they should deliver value to their clients. He leads by example and consistently brings value to his agents.
The list doesn’t include people that should definitely be included. Please share who I missed in the comments section below.
Jimmy Burgess is a real estate agent and national team builder with Real Brokerage in Northwest Florida, serving the 30A, Destin, and Panama City Beach markets. Connect with him on Instagram and LinkedIn.
