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In today’s digital-first, referral-driven world, traditional advertising alone is not enough to keep your real estate business thriving. To maintain a steady flow of leads and build lasting relationships, you need to create a buzz that can’t be ignored. Here’s how to position yourself as the agent everyone is talking about.
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1. Fast Sales and SOLD Signs: The Ultimate Buzz Generator
One of the most powerful ways to generate local buzz is to post a SOLD sign shortly after it appears. A quick sale can be a powerful motivator for neighbors looking to sell their home, while creating a sense of urgency for buyers.
Remember, it’s not just the sale itself that matters, but the buzz you generate about it.
2. Leverage success in both print and social media
Take advantage of quick sales by creating additional marketing elements that create more buzz about your business.
Social media highlights
Share testimonials, eye-catching property images, and quick sale stats on Instagram and Facebook. Add a caption like, “Another one sold in record time!” Who’s next? ”
Local Facebook Group
Post updates in community groups and build your story around your expertise instead of advertising. for example:
“This house had three offers and sold in just two days.”
It also shows staging photos, a link to drone footage, and a video introduction video (if available) from the seller about how they facilitated the selling process. I’ll end with a question,
“Are you ready to sell your home now? If so, send us a message today [your phone number]”
targeted mailer
Many marketers suggest sending five “sold” cards for every “listed” card. reason? A “Sold” card indicates your success.
The “Sold” card must include a QR code that the recipient can scan to share property information and photos. Additionally, QR codes allow you to receive contact information as soon as you scan the code. To get the most out of this, follow up as soon as you receive the notification.
3. Collect customer feedback
Once the deal closes, send out a survey to collect feedback about your service. We use this data to improve our services. You can also share your positive testimonials online. Even better, on the day they close (assuming they’re happy), ask them to do a quick video testimonial about your service.
If you want to expand your marketing conversation beyond what your clients are saying about you, ask for a video introduction about what they love about the area. To get new leads for your business, ask, “Do you know anyone else who could give me a referral in this area?”
The advantage of this approach is that the seller may refer you to a friend who likes to post videos about the area. Additionally, Google does not differentiate between posts that recommend you and local recommendations that you post on your site.
4. Hold workshops to build trust and relationships
Workshops are an underrated but powerful way to connect with your community and generate buzz that doesn’t seem like marketing. They position you as a knowledgeable resource while fostering relationships that often lead to business. Examples include:
First-time buyer session
We host workshops covering financing options, navigating the market, understanding the buying process, and more. Customize these events for young buyers by including tools like budget calculators and interactive Q&A sessions.
Asset building seminar for homeowners
These workshops can focus on increasing home equity, the ROI of home improvements, and transitioning real estate to rentals. Incorporate real-world examples of how small changes, such as upgrading insulation, can increase property value and save money on utility bills.
online webinar
You can also reach people digitally by hosting webinars on trending topics like fluctuating mortgage rates and sales strategies in a changing market. Platforms like Zoom allow you to reach clients who would prefer to attend virtually instead of in person.
5. Host community events to strengthen local community connections
Hosting a community event allows you to stand out as a trusted local expert. These events are not only about networking and creating buzz, but also about building goodwill and creating memorable experiences.
sponsorship
Sponsor community events such as school fairs and charity runs. For example, set up a branded booth with fun activities for kids and giveaways like logoed water bottles and tote bags.
interactive event
Host seasonal events, like a pumpkin carving contest in the fall or an outdoor movie night in the summer. These activities create a family-friendly opportunity for participants to engage in a relaxed atmosphere and create a buzz after the event.
network mixer
Consider hosting a small business mixer to connect with other professionals in your area. Local coffee shops and breweries can be casual, welcoming places. As the organizer, everyone will be grateful to you for setting this up.
6. Employ concierge-level service
Memorable service keeps your name in mind long after the deal is closed. Going the extra mile will turn your clients into advocates who will refer you to their friends and family.
Local tour
Take potential buyers and homeowners on curated tours of local attractions. Stop by the area’s famous landmarks, popular restaurants, parks, and more to highlight what the area has to offer. Personalize your experience by sharing anecdotes and market insights specific to each stop.
personalized touchpoints
Provide a custom “welcome home” gift tailored to the buyer’s preferences. For example, a family might enjoy a carefully selected basket of local produce, while a solo professional might enjoy a wine and cheese set.
Signing experience
Develop outstanding services, such as offering free drone photography for every listing or hosting private cooking lessons with top local chefs for 8-10 of your top customers.
7. Partnering with local companies
By building relationships with other local businesses, you can improve your reputation and expand your referral network at the same time.
social media spotlight
Feature local businesses on your social channels. Share a short story about what makes you unique and tag us in your post. When you record a video, business owners are more likely to post it to their customers as well as their social media contacts.
client recognition
When closing a deal with a business owner, give them a shout out. “Congratulations to all our clients” [business name] In their new home! Stop by our bakery for amazing pastries. ”
cross promotion
We partner with companies such as moving companies and home improvement stores to mutually refer customers to each other. For example, include a discount offer in your customer package or ask to view a brochure.
8. Master the digital environment to generate more buzz and engagement
The internet is a crowded space. Today’s consumers want more than professional photos and are interested in content that tells a story.
short video
Platforms like TikTok and Instagram Reels generate huge numbers of pageviews. We create bite-sized, high-energy videos showcasing new properties, home staging tips, and market insights.
behind the scenes content
Share relatable moments from your daily life as an agent, like preparing for an open house or making a funny photo shoot mistake. This gives your brand a human touch.
interactive post
Encourage your followers to engage with your posts with polls, quizzes, and “ask me anything” sessions on Instagram Stories.
Avoid the “back” button
In today’s competitive market, retaining online visitors is important. To keep potential customers interested, optimize every part of your online presence and strive to keep them entertained.
use laughter and emotion
Humor and positive emotions make your content shareable. Consider a light-hearted caption like, “What was the hardest part about buying this house?” Choose the perfect paint color! ”
Voice search optimization
Modify online content to answer common verbal questions. For example, a phrase like “What are the best neighborhoods for families?” [city]? ” can improve your search engine rankings.
Seamless mobile navigation
Simplify the design of your website so users can navigate it with minimal input. This is very important as the majority of our clients use mobile phones. Include clickable icons and autoplaying video content for a smoother experience.
10. Beyond magnets and seed packages
We go beyond traditional magnets to offer items that offer real value.
tech gadgets
Branded phone stands, portable chargers, and smart home devices make practical gifts that your clients will appreciate.
seasonal themes
Send small gifts for holidays and seasons, like hot cocoa kits in the winter, ice cream coupons in the summer, or popcorn for a movie night at home.
sustainability
Eco-friendly items such as reusable straws, shopping bags and water bottles always attract attention from brands.
To create lasting buzz for your business and stand out in a crowded marketplace, be authentic, be on social media, engage with your community, and use cutting-edge technology to provide a concierge-level customer experience for buyers and sellers. must be provided. This is the best way to generate buzz for a successful business.
Bernice Ross, President and CEO of BrokerageUP and RealEstateCoach.com and founder of RealEstateWealthForWomen.com, is a national speaker, author, and trainer who has published more than 1,500 articles.
